The Near Memo
Exploring the big stories for the week at the intersection of local business & marketing across the spectrum of search, social and commerce. With Greg Sterling, Mike Blumenthal & David Mihm.
The Near Memo
Interview with Barry Schwartz: Review Ransom, The State of the Open Web, and the Implications of AI on Search Interfaces
In this episode, Greg Sterling, Mike Blumenthal, and Barry Schwartz discuss various pressing topics in the digital marketing landscape, including the rise of local review ransom schemes, the ongoing debate about the state of the open web, and the implications of AI on search interfaces. They explore how Google's recent changes and the introduction of AI features are reshaping user experiences and the future of search. The conversation also touches on the challenges businesses face with review moderation and the impact of spam on search quality.
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