The Near Memo
Exploring the big stories for the week at the intersection of local business & marketing across the spectrum of search, social and commerce. With Greg Sterling, Mike Blumenthal & David Mihm.
The Near Memo
AI Visibility vs Google Ranking: Rand Fishkin & the Future of Search, Zero Click & Brand Measurement
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In this episode of Near Memo, Rand Fishkin joins Greg Sterling, Mike Blumenthal, and David Mihm to unpack the future of AI search, brand visibility, and digital measurement.
Is AI rank tracking possible? Are zero-click journeys killing websites? And how should local businesses measure marketing performance in a world where attribution is breaking down?
Rand shares new research on AI brand visibility across ChatGPT, Claude, and Google AI, discusses why performance marketing metrics are eroding, and explains where brands should actually invest their energy in 2026.
This is a deep dive into the changing economics of search.
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