The Near Memo
Exploring the big stories for the week at the intersection of local business & marketing across the spectrum of search, social and commerce. With Greg Sterling, Mike Blumenthal & David Mihm.
The Near Memo
Multi-Location SEO: What Actually Works (And What Doesn’t) Part 1
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What does it really take to scale SEO across hundreds (or thousands) of locations?
In this episode of the Near Memo, Greg Sterling and Mike Blumenthal are joined by Steve Wiideman to unpack the operational, strategic, and technical realities of multi-location SEO.
They explore testing frameworks, content strategies, franchise challenges, reviews, imagery, and the evolving nature of search behavior.
If you manage local SEO at scale, this is a must-listen.
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