The Near Memo
Exploring the big stories for the week at the intersection of local business & marketing across the spectrum of search, social and commerce. With Greg Sterling, Mike Blumenthal & David Mihm.
The Near Memo
AI, Reviews & Intent Pages: What Actually Drives Multi-Location SEO Now (Part 2)
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In Part 2, Steve Wiideman joins Greg Sterling and Mike Blumenthal to cut through the AI hype and explain what’s actually working in multi-location SEO today.
Despite growing attention on AI tools and “agentic commerce,” the real drivers of visibility are still foundational: intent-driven content, strong review signals, and brand awareness.
They also explore how zero-click search is changing attribution, why websites are becoming data sources for AI, and what local search will look like in the next 3–5 years.
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