The Near Memo
Exploring the big stories for the week at the intersection of local business & marketing across the spectrum of search, social and commerce. With Greg Sterling, Mike Blumenthal & David Mihm.
The Near Memo
Google Reviews Crackdown, Meta vs Google, and the AI Search Shift (What Marketers Are Missing)
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Google just changed the rules on reviews—and businesses may already be getting penalized. Meanwhile, Meta is projected to overtake Google in ad revenue, despite ongoing legal battles and ethical concerns.
In this episode, Mike Blumenthal and Greg Sterling break down:
• Google’s new review enforcement signals
• Why marketers are frustrated with rising ad costs and unclear ROI
• The surprising shift toward AI-driven search (ChatGPT, Ask Maps)
• Who actually wins the AI race—and why it may not be who you think
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