The Near Memo
Exploring the big stories for the week at the intersection of local business & marketing across the spectrum of search, social and commerce. With Greg Sterling, Mike Blumenthal & David Mihm.
The Near Memo
The 3-Step Trust Equation: How to Build a Local Brand That Customers (& AI) Trust
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What separates a commodity local provider from a business that easily commands premium pricing? In this kickoff to our four-part brand series, Greg Sterling and Mike Blumenthal are joined by marketing pioneer John Jantsch.
John details how small businesses can harness real customer language using clinet interviews, reviews and LLMs to establish distinctiveness, why top-down strategic leadership is required to effectively implement AI, and how to navigate the emerging threat of "agentic flattening" as AI agents and structured protocols begin to alter direct website interactions. Streamline your marketing operations from strategy to final customer touchpoint.
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