The Agentic CMO
AI is changing how customers discover, evaluate, and choose brands. Marketing leaders need a new playbook.
Hosted by Dave Lehman, President and COO of Birdeye, The Agentic CMO features conversations with CMOs, growth executives, and industry leaders navigating the shift to AI-driven marketing and AI search.
Each episode explores how modern marketing teams are using AI to improve customer experience, increase visibility, strengthen brand trust, personalize engagement, and drive revenue growth.
Topics include:
- AI search and discoverability
- Marketing automation
- Multi-location and franchise growth
- CMO and CRO alignment
- AI-powered personalization
Whether you lead marketing for a startup, franchise, or enterprise brand, The Agentic CMO delivers practical insights on building growth in an AI-first world.
The Agentic CMO
Latest Episodes
EP05 - The AI-First Executive: How Michael DeHaven Is Reimagining Customer Experience
Michael DeHaven, Chief Systems & Digital Officer at Removery, has spent his career at the intersection of technology, digital experience, and marketing, and he believes the AI revolution will reshape every part of how companies operate. In ...
EP04 - The AI Amplifier: Michael Toth on AI, Growth, and the Future of Multi-Brand Marketing
Michael Toth is helping Sun Auto Tire & Service navigate AI at enterprise scale, overseeing growth and strategy across more than 600 locations and 30+ brands. In this episode, he shares why AI should be viewed as an amplifier rather than a ...
EP03 - The Agentic Growth Leader: How Chad Palmer Is Navigating the AI Gold Rush
United Franchise Group Chief Growth Officer Chad Palmer has watched AI reshape how franchise owners and consumers discover businesses, and he’s helping his teams stay ahead of the shift. In this episode, he shares why AI-driven search is alread...
EP02 - The AI-Native Marketing Leader: Steve Estevez on Building an AI-Native Marketing Team
Steve Estevez has watched AI change how patients find and choose their dermatology provider, and he's built his marketing team around it. In this episode, he shares why LLM traffic converts better than anything else he's seen, and why getting y...
EP01 - The AI-Driven CMO: How Melissa Cameron Is Winning the Local Search War
Melissa Cameron has been quietly building one of the most AI-forward marketing operations in self-storage, and in this episode she breaks down exactly how. From rethinking paid media budgets to containing 46% of inbound calls with voice AI acro...
