The Agentic CMO
AI is changing how customers discover, evaluate, and choose brands. Marketing leaders need a new playbook.
Hosted by Dave Lehman, President and COO of Birdeye, The Agentic CMO features conversations with CMOs, growth executives, and industry leaders navigating the shift to AI-driven marketing and AI search.
Each episode explores how modern marketing teams are using AI to improve customer experience, increase visibility, strengthen brand trust, personalize engagement, and drive revenue growth.
Topics include:
- AI search and discoverability
- Marketing automation
- Multi-location and franchise growth
- CMO and CRO alignment
- AI-powered personalization
Whether you lead marketing for a startup, franchise, or enterprise brand, The Agentic CMO delivers practical insights on building growth in an AI-first world.
The Agentic CMO
Latest Episodes
EP17—The Content-First CMO: Caitlin Bigelow on Building Brands in a Decentralized World
Caitlin Bigelow, CMO of Blazell, joins Dave this week to explore how marketing is changing as customer discovery becomes increasingly decentralized.From Google and websites to YouTube, LinkedIn, Reddit, reviews, and AI platforms, custome...
EP16 — The Birdeye PreVIEW: Eleni Edon and Justin Meredith on What's Next in AI Marketing
Birdeye View is one week away.In this special episode of The Agentic CMO, Dave Lehman is joined by Eleni Edon, Director of Product & Customer Marketing, and Justin Meredith, Digital Marketing Manager, to break down everything on the ...
EP15 — The Demand Generation CMO: Carole Lawson on Marketing Beyond the Funnel
The traditional marketing funnel is changing.As customers move between Google, ChatGPT, social platforms, websites, and other AI-powered experiences, marketers can no longer think about discovery and demand as a simple linear journey.
EP14 — The AI Transformation CMO: Dave Steer on Building Teams That Work With AI
AI is changing how customers discover brands and how marketing teams work, but successful transformation takes more than adopting new tools.In this episode of The Agentic CMO, Dave Steer, CMO at Webflow, shares his approach to b...
EP13 — The No-Shortcut Marketer: Cameron LiButti on Building for the New Era of Search
There is no magic button for AI search.In this episode of The Agentic CMO, Cameron LiButti, Founder of Bidview Marketing, explains why the shift to AI-powered customer discovery doesn't mean abandoning the fundamen...
