The Agentic CMO
AI is changing how customers discover, evaluate, and choose brands. Marketing leaders need a new playbook.
Hosted by Dave Lehman, President and COO of Birdeye, The Agentic CMO features conversations with CMOs, growth executives, and industry leaders navigating the shift to AI-driven marketing and AI search.
Each episode explores how modern marketing teams are using AI to improve customer experience, increase visibility, strengthen brand trust, personalize engagement, and drive revenue growth.
Topics include:
- AI search and discoverability
- Marketing automation
- Multi-location and franchise growth
- CMO and CRO alignment
- AI-powered personalization
Whether you lead marketing for a startup, franchise, or enterprise brand, The Agentic CMO delivers practical insights on building growth in an AI-first world.
Episodes
14 episodes
EP13 — The No-Shortcut Marketer: Cameron LiButti on Building for the New Era of Search
There is no magic button for AI search.In this episode of The Agentic CMO, Cameron LiButti, Founder of Bidview Marketing, explains why the shift to AI-powered customer discovery doesn't mean abandoning the fundamen...
Ep12—The Agentic Marketing Playbook: Dave Lehman on the New Rules of Marketing
After interviewing 11 CMOs, founders, and AI leaders, Dave Lehman steps behind the mic to share the biggest themes shaping the future of marketing.In this solo episode of The Agentic CMO, Dave explains why AI hasn't changed the ...
EP11—The AI Foundations Leader: How Tim Shea Is Building Smarter Marketing Systems
AI isn't replacing great marketers.It's amplifying the ones who already understand their business.In this episode of The Agentic CMO, Tim Shea, Founder & CEO of Latticework Insights, explains why the biggest obstacle ...
EP10 — The Outcome-Driven CMO: How Birdeye’s CMO Deepak Bahree Is Moving Beyond AI Hype
The AI conversation has shifted.It's no longer about choosing between ChatGPT, Claude, Gemini, or the latest model. It's about building AI systems that actually deliver business results.In this episode of The Agentic CMO,...
EP09 - The AI Systems Builder: How Dom Garrett Is Turning Marketing Into an Operating System
Dom Garrett doesn't just use AI. He's building his marketing organization around it.As SVP of Marketing & Communications at Diamond Residential Mortgage Corporation, Dom shares how AI has become his team's operating system, helping a...
EP08 - The Agentic CMO Whisperer: How Adam Dorfman Is Preparing Brands for AI Discovery
Adam Dorfman has spent nearly two decades helping brands stay ahead of search, from the early days of SEO to today's AI-powered discovery engines. In this episode, he explains how customer journeys are evolving across ChatGPT, Gemini, and Googl...
EP07 - The Lean AI Operator: How Melissa Stiles Runs Marketing for 500+ Storage Locations
Melissa Stiles, Chief Growth Officer at Storage Asset Management, oversees marketing for more than 500 self-storage locations across 100+ brands, giving her a front-row seat to how AI is changing customer acquisition at scale. In this episode, ...
EP06 - The Human-First Growth Leader: How Robert D'Annibale Is Scaling Care With AI
Rob D'Annibale has watched patients begin their search for addiction treatment in ChatGPT and Gemini instead of Google, and at Crossroads, one of the largest national providers of medication-assisted treatment, with 100+ locations across nine s...
EP05 - The AI-First Executive: How Michael DeHaven Is Reimagining Customer Experience
Michael DeHaven, Chief Systems & Digital Officer at Removery, has spent his career at the intersection of technology, digital experience, and marketing, and he believes the AI revolution will reshape every part of how companies operate. In ...
EP04 - The AI Amplifier: Michael Toth on AI, Growth, and the Future of Multi-Brand Marketing
Michael Toth is helping Sun Auto Tire & Service navigate AI at enterprise scale, overseeing growth and strategy across more than 600 locations and 30+ brands. In this episode, he shares why AI should be viewed as an amplifier rather than a ...
EP03 - The Agentic Growth Leader: How Chad Palmer Is Navigating the AI Gold Rush
United Franchise Group Chief Growth Officer Chad Palmer has watched AI reshape how franchise owners and consumers discover businesses, and he’s helping his teams stay ahead of the shift. In this episode, he shares why AI-driven search is alread...
EP02 - The AI-Native Marketing Leader: Steve Estevez on Building an AI-Native Marketing Team
Steve Estevez has watched AI change how patients find and choose their dermatology provider, and he's built his marketing team around it. In this episode, he shares why LLM traffic converts better than anything else he's seen, and why getting y...
EP01 - The AI-Driven CMO: How Melissa Cameron Is Winning the Local Search War
Melissa Cameron has been quietly building one of the most AI-forward marketing operations in self-storage, and in this episode she breaks down exactly how. From rethinking paid media budgets to containing 46% of inbound calls with voice AI acro...