Welcome to “Birdeye View 2023 - Day One - Fireside Chat with Google” where Dave Lehman, President and COO of Birdeye, steers an illuminating discussion with Uday Ghatikar, Field CTO at Google, and Kiran Bellare, Head of Product - Generative AI at Google. This insightful chat explores the formative role Google plays in crafting the digital space, with a lens focused on customer reviews, their business impact, and strategies for effective integration into marketing efforts.
Session overview:
Embark on a journey exploring:
The considerable weight customer reviews carry in impacting businesses and aiding customer acquisition.
Integrative strategies for Google reviews in marketing, spotlighting their significant influence on customer trust and decision-making processes.
The nuanced functionality of Google's Local Services and the Google Guarantee, highlighting their ability to boost business visibility and credibility in the digital arena.
An exploration into Google My Business, delineating its pivotal role for businesses striving to solidify their online presence and connect authentically with audiences.
Key takeaways:
Power of Customer Reviews:
Grasp the substantial impact customer reviews on Google have, understanding their role in shaping business perception and influencing customer acquisition.
Incorporating Google Reviews in Strategy:
Recognize how effectively integrating Google reviews into marketing strategies can notably impact customer trust and decision-making.
Unlocking Google's Local Services & Google Guarantee:
Understand how to harness the potential of Google's Local Services and the Google Guarantee to amplify digital visibility and credibility.
Leveraging Google My Business:
Explore the strategic usage of Google My Business as a vital tool to establish a substantial online presence and foster deeper audience connections.
Learn more about Birdeye Review Management:
https://birdeye.com/blog/review-manag...
https://birdeye.com/blog/online-reput...
https://birdeye.com/blog/review-gener...