The Agentic CMO
AI is changing how customers discover, evaluate, and choose brands. Marketing leaders need a new playbook.
Hosted by Dave Lehman, President and COO of Birdeye, The Agentic CMO features conversations with CMOs, growth executives, and industry leaders navigating the shift to AI-driven marketing and AI search.
Each episode explores how modern marketing teams are using AI to improve customer experience, increase visibility, strengthen brand trust, personalize engagement, and drive revenue growth.
Topics include:
- AI search and discoverability
- Marketing automation
- Multi-location and franchise growth
- CMO and CRO alignment
- AI-powered personalization
Whether you lead marketing for a startup, franchise, or enterprise brand, The Agentic CMO delivers practical insights on building growth in an AI-first world.
The Agentic CMO
EP08 - The Agentic CMO Whisperer: How Adam Dorfman Is Preparing Brands for AI Discovery
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Adam Dorfman has spent nearly two decades helping brands stay ahead of search, from the early days of SEO to today's AI-powered discovery engines. In this episode, he explains how customer journeys are evolving across ChatGPT, Gemini, and Google AI Overviews, why strong SEO is the foundation for success in AI search, and what multi-location brands need to do to stay visible. He also shares why marketers shouldn't stop at using AI for content generation, but should start building their own AI-powered tools to better understand what's possible in the next era of marketing.
