The Agentic CMO
AI is changing how customers discover, evaluate, and choose brands. Marketing leaders need a new playbook.
Hosted by Dave Lehman, President and COO of Birdeye, The Agentic CMO features conversations with CMOs, growth executives, and industry leaders navigating the shift to AI-driven marketing and AI search.
Each episode explores how modern marketing teams are using AI to improve customer experience, increase visibility, strengthen brand trust, personalize engagement, and drive revenue growth.
Topics include:
- AI search and discoverability
- Marketing automation
- Multi-location and franchise growth
- CMO and CRO alignment
- AI-powered personalization
Whether you lead marketing for a startup, franchise, or enterprise brand, The Agentic CMO delivers practical insights on building growth in an AI-first world.
The Agentic CMO
EP09 - The AI Systems Builder: How Dom Garrett Is Turning Marketing Into an Operating System
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Dom Garrett doesn't just use AI. He's building his marketing organization around it.
As SVP of Marketing & Communications at Diamond Residential Mortgage Corporation, Dom shares how AI has become his team's operating system, helping automate workflows, summarize meetings, prototype new ideas, and scale marketing across distributed teams without adding headcount.
In this episode, he explains why AI-powered customer discovery is changing local marketing, how he approaches the build versus buy decision for AI tools, and why the marketers who experiment today will have the biggest advantage tomorrow.
