The Agentic CMO
AI is changing how customers discover, evaluate, and choose brands. Marketing leaders need a new playbook.
Hosted by Dave Lehman, President and COO of Birdeye, The Agentic CMO features conversations with CMOs, growth executives, and industry leaders navigating the shift to AI-driven marketing and AI search.
Each episode explores how modern marketing teams are using AI to improve customer experience, increase visibility, strengthen brand trust, personalize engagement, and drive revenue growth.
Topics include:
- AI search and discoverability
- Marketing automation
- Multi-location and franchise growth
- CMO and CRO alignment
- AI-powered personalization
Whether you lead marketing for a startup, franchise, or enterprise brand, The Agentic CMO delivers practical insights on building growth in an AI-first world.
The Agentic CMO
EP10 — The Outcome-Driven CMO: How Birdeye’s CMO Deepak Bahree Is Moving Beyond AI Hype
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The AI conversation has shifted.
It's no longer about choosing between ChatGPT, Claude, Gemini, or the latest model. It's about building AI systems that actually deliver business results.
In this episode of The Agentic CMO, our own CMO, Deepak Bahree, shares why marketers need to stop focusing on AI models and start focusing on outcomes. He explains how AI is reshaping customer discovery, why local trust signals matter more than ever, and how multi-location businesses can build connected AI workflows that generate measurable growth.
If you're trying to understand where AI marketing is headed next, this episode provides a practical framework for moving beyond experimentation and into execution.
