The Agentic CMO
AI is changing how customers discover, evaluate, and choose brands. Marketing leaders need a new playbook.
Hosted by Dave Lehman, President and COO of Birdeye, The Agentic CMO features conversations with CMOs, growth executives, and industry leaders navigating the shift to AI-driven marketing and AI search.
Each episode explores how modern marketing teams are using AI to improve customer experience, increase visibility, strengthen brand trust, personalize engagement, and drive revenue growth.
Topics include:
- AI search and discoverability
- Marketing automation
- Multi-location and franchise growth
- CMO and CRO alignment
- AI-powered personalization
Whether you lead marketing for a startup, franchise, or enterprise brand, The Agentic CMO delivers practical insights on building growth in an AI-first world.
The Agentic CMO
EP11—The AI Foundations Leader: How Tim Shea Is Building Smarter Marketing Systems
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AI isn't replacing great marketers.
It's amplifying the ones who already understand their business.
In this episode of The Agentic CMO, Tim Shea, Founder & CEO of Latticework Insights, explains why the biggest obstacle to AI adoption isn't choosing the right model. It's building the right data foundation. He shares why marketers need to align on metrics before they automate workflows, how AI and human intuition work best together, and why experimentation has become one of the most valuable skills in modern marketing.
If you're trying to separate AI hype from practical strategy, this episode offers a realistic roadmap for building AI into your organization without losing sight of what actually drives growth.
