The Modern Experience Marketer
The Modern Experience Marketer is a collection of expert interviews, best practices, tips and ideas to help multi-location marketers convert customer experiences into revenues.
The Modern Experience Marketer
How - and Why - to Build a Voice of the Customer Program
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Birdeye
The Modern Experience Marketer talks with Ashley Cash, the Senior Manager of Customer Experience at Globe Life, and we focus on how multi-location businesses can better understand the Voice of the Customer.
Ashley takes us through her extensive experience and the challenges she faced in building a Voice of Customer program at Globe Life, and how what she’s learned can be applied to your business. We talk about the importance of establishing baselines, setting personas and how your online reviews might just might be the very best source of customer data that you have.