Protect Your Ability to Do What AI Can’t: Brain State Intelligence + The Six Habits

Take the 🧠 Brain State Assessment 👉 here

Get your copy of 📘"Train Your Brain for the AI Revolution" 👉 here

Podcast description

In this episode, Dr. Jon Finn shares the replay of a live webinar designed to help you protect your ability to do what AI can’t — by becoming more Brain State intelligent.

Dr. Finn explains why neural network AI is rapidly automating the cognitive tasks humans have historically been paid to do, and why the real advantage now comes from developing the human capabilities AI struggles to replicate: high-charge thinking, judgement, creativity, and clear decision-making.

You’ll be guided through a practical framework for thriving in the AI era, including:

• the Brain State Battery model (Recharge, Medium Charge, High Charge)
• why most people are stuck in Medium Charge “busy work”
• how the Brain State Assessment works (link beneath the episode)
• the Six Habits of High-Performing AI-Era Professionals
• and how the Habit Mechanic approach helps people move from knowing to doing through behaviour change science

The webinar also outlines Tougher Minds’ three levels of professional certification:

1. Certified Habit Mechanic Practitioner
2. Certified Habit Mechanic Coach
3. Certified Human–AI Performance Advisor (Chief Habit Mechanic)

If you’re looking for a clear, brain-first system to stay valuable and high-performing as AI accelerates — this episode will give you a practical starting point and a path to mastery.

Transcript

Why AI Changes White‑Collar Work

Opportunity: Brain State Intelligence

SPEAKER_01 0:20

Hello, Habit Mechanics, Dr. John Finn here. I hope you're having a great week so far. So, in this episode, I want to share with you a webinar that we ran earlier this week, and it's helping you to understand how to protect your ability to do what AI can. And in the webinar, I mention the brain state assessment, which you can actually access via the link beneath the podcast if you want to participate in that assessment. So enjoy. And as ever, if you have any questions, just let us know. So we're going to talk about how to train your brain for the AI revolution so that you can protect your ability to do what AI can't. Before we begin that, I just want to quickly introduce myself in case we haven't met before. So my name's Dr. John Finn. I'm the founder of Tougher Minds. I've worked in the fields of performance psychology, leadership development, resilience for over 25 years now. I've worked with over 20,000 people in those areas. We specialize in performance psychology for the AI era. I want to talk more about that as we go through. My first best-selling book is The Habit Mechanic. This literally took me about 20 years to write. And it's a write-up of all that work we'd been doing in that period and sharing the systems that we'd refined with over 20,000 people. The organizations that we work with, spanning from elite sport through to big corporate businesses, we noticed in the last probably two or three years that AI was increasingly coming on people's radars. Then I had I actually had a specific um incident in my own life where I was in the gift shop of the London Science Museum in the summer of 2023, and I picked up a book about the British academic Jeffrey Hinton, who is known as the godfather of neural network AI. And I got really hooked on this because I understood it was designed to work like brains. And I thought, well, I know a lot about how brains work. So I just went down the AI rabbit hole, and that eventually led me to writing Train Your Brain for the AI revolution, which I'm going to talk more about. I think AI is a massive opportunity for us if we get it right. So let's just start at the beginning. I want to set the scene as to where is AI right now, and I'm going to shut I'm going to start with a video. Here we go.

SPEAKER_02 2:59

You talk about super intelligence. Most of your arrivals talk about HEMI, artificial general intelligence. Explain the difference between HEMI and super intelligence.

SPEAKER_00 3:12

I prefer the definition that focuses first on what would it take to build a system that could achieve most of the tasks that a regular professional in a workplace goes about on a daily basis. Think of it as a professional grade AGI. How close are we? I think that we're going to have a human-level performance on most, if not all, professional tasks. So white collar work where you're sitting down at a computer, either being, you know, a lawyer or an accountant or a project manager or a marketing person. Most of those tasks will be fully automated by an AI within the next 12 to 18 months. And we can see this in software engineering.

The AI Arms Race And Labour Shift

Tests, Data, And Early Impacts

Generative Vs Agentic AI

From Overwhelm To Elite Performance

Human AI Performance Psychology

The Mountain Metaphor And Momentum

Client Stories And ROI

SPEAKER_01 3:54

This is a clip from a Financial Times interview just um last week. We'll talk more about that. And we're going to talk about the opportunity. I think AI, neural network AI, is an amazing opportunity to improve our lives, to improve our health, our happiness, our performance. But we can only do that if we understand brain state intelligence and get brain state intelligent. And the foundation of that is understanding the six habits. So I'll talk about that. I'll explain exactly what I mean by brain state intelligence and what the six habits are. And then I'll show you how you can start improving your own brain state. So we're going to measure your brain states. And if you want, I'll also show you how you can start helping others to improve their brain states. So here's what's going on. We're in an AI arms race. These are the biggest companies in the world, and they are investing unprecedented amounts into developing AI. Just last, well, a few weeks ago, at the end of January, these companies in combination announced that this year alone they'll be investing$650 billion into their AI infrastructure this year alone. That's already smashed the expectations of what was being predicted last year. So what was being predicted last year for a total spend over the next five years has already been spent. We've never seen anything like this before. What's going on? They're trying to own a big slice of the labour market. For the first time ever, for the first time in human history, we have a technology that can do tasks that up until very recently only humans have been able to do. So the sales pitch of these big tech companies is invest in our technology and spend less on humans. That is literally what they're trying to sell. Cheap, cheaper, faster labor. And this is real. The just pick up a newspaper, look what's going on around you. This is from the front page of the Financial Times last weekend. Biggest wealth managers take beating in the latest round of disruption from AI. It's a story about Altarist, which is a new personal uh wealth management AI system, and it can basically do in minutes what traditional wealth management teams take days and weeks to do. So this story is about St. James's Place, which I think is the UK's biggest wealth management group. Its stock fell more by it fell by more than 13% when this new tool was announced last week. This is real, it's having an impact. This is KPMG, and this is the story from a few weeks ago. It emerged that KPMG had actually um got their auditors, their own auditors, to significantly reduce their fees because they argued that you should be able to do this work faster and cheaper with AI. So why are you not reducing our fee? So clients now are demanding or starting to demand that the services uh that they're receiving are cheaper and faster. Um, and that's that trend is going to continue. This is a study from MIT from uh late November. So MIT study finds AI can already replace 11.7% of the US workforce. That represents about$1.2 trillion in wages that are paid every year. AI technology, and the video that we watched there was um Mustafa Sullivan, who's the who's the he was one of the founders of of Deep Mind, and he's the um CEO of Microsoft AI. This is what he's talking about. He's saying it's going to get to the point where this AI technology can probably do 50, 60, 70% of what humans currently do. We're gonna get microscopic about what I what I actually mean by that. If you're thinking, yeah, I don't know about this, check this out. Project iceberg, which is the data that's mentioned in the article. Um, I'm not seeing any data that is telling me that this is not real and it's not gonna actually happen faster than is being predicted. That is the trend we've already seen. Nowhere this time last year were people projecting that what is already happening would be happening. They were saying that might be happening in three, four, five years. Last one. Already, so well, in the first 40 days of 2026, between Amazon Salesforce, 25 other tech companies, cut nearly 30,000 jobs. So nearly 30,000 jobs have been cut across the global tech sector in the first 40 days of this year, all connected back to AI. And you know, sometimes they're just freeing up resources so they can invest more in AI. What's happening? Businesses are making a transition from teams of humans to smaller teams of humans who are working with AI. And what they're trying to build, I'm not sure most businesses understand this yet, but I know what they're trying to build is what we'd call high performing human AI teams. And this is what we're working with businesses on. The businesses that build high-performing human AI teams the fastest will win. We're gonna we need humans, but we only need humans who are what we call elite cognitive performers. I'll explain more about it later. Okay, I've said a lot already, so we're gonna have a quick test. It's gonna be one of those sessions. I'm gonna ask you to do some work. So see if you can write down the answer. According to MIT, what percentage of the US labor market can all can AI already replace? You may have it, you may not. You didn't get it. Here it is again. It's 11.7%. That's probably slightly higher now, and that will start to go up, I would imagine now, every month, or if not every other month, as these agents eat into the job market. If you got it right, you get 10 points. Make a note of your points. The aim is to get as many points as you can. Okay, what is AI then? Um if you know all this already, no problem. But lots of people are not quite sure exactly what this is. So human beings at work have a role, they have a job title. So imagine that you are the marketing director of a business. As part of your role, well, your role is really broken up into tasks, and the team that you manage, their roles is broken up into tasks. And broadly, the tasks that we execute every day, you can put into two core buckets. One is mentally complex tasks, so things where you really have to think with your best brain to solve the problem, that really focused people sometimes call it deep work, we call it high-charge brain states. We can use one type of AI, which we call a generative AI or chatbots to help us to do that mentally complex work. So, for a marketing director, that might be coming up with a brand new strategy to sell this new brilliant AI tool. They're gonna have to go to their the well of knowledge to do that, but they can speed up coming up with that strategic plan by working with AI, things like Claude, ChatGTP, etc. So instead of doing one hour's work in an hour, you could maybe do the equivalent of three hours' work in an hour. Because working with these AI tools is like working with a human, but it's an evergreen uh consultant that knows about more about most things than you do. The other type of thing that we do, the other type of task that we do is simple cognitive tasks. So the the marketing director might delegate a junior person to go out and find some leads for this new campaign uh to write the copy to actually start sending the emails out. And this is where agentic AI can help us. These agents now are actually fully automating many of those tasks. So AI is not going to become, probably anytime soon, a marketing director, but it can actually speed up and also fully automate many of the tasks that a marketing director needs to execute personally, but also that their team needs to deliver. So that's what's happening. About 14 months ago, a company called Winning by Design, who are one of the world leading sales training companies who work with some of the biggest software companies in the world. This is the paper they released. In 2025, AI won't just assist people, it will replace them. At the time, you know, November uh 2024, it was a bit like, really? I don't, I don't, I don't believe that. It's happening, it's real. And they're deploying, especially in sales and marketing, agentic AI to automate much of the things they used to pay humans to do. Why? Because it's significantly cheaper. So they're saying that um using agentic AI is about 98% cheaper than hiring a human. That's what's going on. Look at what Salesforce are doing. Salesforce now say, and they have laid off thousands of people, I think they've laid off about 8,000 people so far, and they've replaced them with agents. They say that 50 to 30 percent of every of the tasks that are executed in their business are now done automatically by AI. So it's real, it's happening. Okay, test question. What are the two different types of AI? It's important to get this into our heads if we want to understand how we sync this with our brain states. So, in case you didn't get it, we've got agentic AI, which you're hearing more about every single day, and then we have generative AI, which sometimes people call a chatbot. Okay, next phase then. So AI is here, it's in play, it's being used. We are now entering what I call the human phase challenge. So let's just zoom out. The industrial revolution automated physical work, the AI revolution is automating cognitive work, not just simple cognitive work, complex cognitive work. So that's what's happening. So AI is now cheaper and more effective than many professionals, or then many professionals executing certain tasks. That's real, it's in play, it's happening. But businesses still need humans, and what they specifically need is humans who are elite cognitive performers if they want to thrive in the AI era. But unfortunately, most people are not elite cognitive performers, not because they don't want to be, not because they're not trying to be, it's because they're overwhelmed. So we have more people who are more overwhelmed than ever before. Let's look at what they normally try to do to not be overwhelmed, to be at their best. They use traditional psychology, traditional coaching, you could call it something else. They look for tips, tricks, hacks, they get talk therapy, things like cognitive behavioral therapy, which is seen as the gold standard for behavior change. Turns out these things are not working. So right now in the UK, we have 2.8 million people that are signed off on the sick with anxiety and depression. We're getting 20,000 more people signed off every day. In the UK alone, this is thought to be a 56 billion pound UK pound dollar, uh, UK pound problem. So we can see that CBT, according to big sets of compelling data, actually only helps one in five people to think better, to feel better, to perform better. Why is that the case? Because these traditional approaches to coaching and psychology are based on an understanding that if you can get someone to know what they need to do, to feel better, do better, they'll do it. Walk 10,000 steps a day, eat five portions of fruit and vegetables, think more positively, but we don't do what we know we should do. Why is this so? Because the psychological models, the coaching models that are being used to inform how we train people are based on what we call black box theories. That means theories that were designed before we understood how the brain actually worked. So they treat the brain like a black box, they don't understand the intricacies of it. And the fact that people don't do what they logically know and agree they should do, they do what they're in the habit of doing. But helping people to build habits or start building habits isn't even enough because we get good at what we practice, that's how we change our behavior, that's how we embed new ways of thinking and doing. So we don't just need to understand the habit science, we also need to understand the behavior change science. And again, traditional uh psychology, coaching, they don't touch on this stuff, and at best, they give a couple of tips, tricks, hacks, but they never have a coherent view of actually how behaviour is shaped by these nine factors that we know drive behavior. So that's why we created over 20 years working with over 20,000 people, the habit mechanics system. Now, this is based on cousin edge insights from neuroscience, brain maturation science, evolutionary psychology science, uh, behavior change science, what I call leadership and team performance science. And our goal, and this has been my life's work, you know, I've got my three degrees in psychology essentially, and I went into the field and I learned it didn't work. So I then set out to create something that did work. Our goal is to help people to become habit mechanics. And this is the equation that we use to do that. First of all, we want to help people to understand how their brain works, their brain states, and also to analyze their habits and recognize what are the habits that are holding them back, what new habits do they need to build to be at their best more often. Then we show people how to use comprehensive behavioral science so they can move from knowing to doing to habit and actually change their behavior consistently. Then we started using probably two years ago now, neural network AI just by ourselves, playing about with it, and we found actually this supercharges behavior change because all AI really is is cheap brain power, and the main reason people fail to do what they know they should do to be at their best is because they lack brain power, they're exhausted. So now instead of having to do everything with our own brain, we can outsource tasks to AI. And when you pull this together, we call it human AI performance psychology. This will become the most important form of psychology in the AI era. We have created this, we are the founders of this, and we are championing it. So the people who understand how to deploy this in their own lives, how to help others do it, how to embed it into their businesses, they're going to be the ones that get the most benefits out of the AI age. So let's step back because that's maybe feels a bit sciencey. We can put this into a simple three-step process and show you how to use this. Um, so we don't have to worry too much about the deep science. First of all, let's step back and think about a simple metaphor. So we're all working towards goals in our lives to help us to be healthier, happier, at our best more often. And that's a bit like climbing a mountain. The top of the mountain is you achieving your goals. You can apply the same thing for your family to your family, to your team, to your business. The challenge is the conditions in the mountain are becoming more complex. The VUCA world, COVID, financial crises, wars, just the world is crazy. And just taking one step forward feels more difficult than ever before. And this is happening, even if people are using AI tools, because people might be using AI tools, but actually they're often acting like a heavy backpack that's slowing them down because they're not using AI tools in combination with human AI performance psychology. And we can see this in the data. So, of course, all business leaders expect AI tools to improve productivity. But what employees are saying is that the AI is overwhelming them, it's slowing them down, it's adding to their workload because they're using it without understanding their brain states. What we're seeing is that when you understand human air performance psychology and you understand how to optimize your brain states, and I'm going to show you how to do that, and you actually understand AI at a functional level, the habit mechanic system becomes like a snowmobile that moves you up the mountain further and faster than you ever thought possible. And we're seeing people moving towards their goals, achieving their goals three to seven times faster. And then once you get it right at the individual level, you scale it across the team and you create high-performing human-eyed teams. So, this is the future of personal performance, it's the future of team performance, it's a future of organizational performance. I want to share with you some examples from our clients that have actually been doing this and they explain the benefits that they get. This is Eva, she's an attorney from uh New York.

SPEAKER_03 22:18

Well, what I was struggling with. Was identifying exactly what I needed to do every day. And to balance that everyday set of priorities consistently. Just even understanding that there's a whole neurochemical thing happening. That it's not you, it's not your motivation. It's your environment, the things that you are surrounding yourself with, your external factors are something you can control to work for you to promote that hormonal activity you need to switch your brain on. Just even knowing that that's not my fault that I feel gray and down and I don't want to do my work. It's my brain isn't getting what it needs, the brain food, the stimulation, the activity. Um, so yes, gaining that understanding is extremely liberating. The information in the book and in the program is extremely helpful to get you to where you need to go. Because a lot of us who are in this very high-level professional functionality, we're very cerebral people. And until we have a kind of aha moment in our minds, we're not going to subscribe to a theory or commit to a program or a new way of doing things. We're not going to bother to spend that one minute. And especially as an attorney, every minute is billable. So you are very, very careful about how you spend your time. But when you have this empowering knowledge that you can apply every day, um, it's very transformative and it takes away that self-hate that we so often bog ourselves down with, you know, like, oh, you're so lazy. You only got up at 5 a.m. You should have gotten up at 4:30. Okay, so when I first met Andrew, I was working on my laptop till 10, 11 every night and struggling to get up in the morning because I couldn't get my work done. Because of the program, it's very proactive. It's like go. It basically tells you just get up and go. And but it gives you the tools to make that very, very compact your day. And so I would say to anybody who's thinking about this big looming problem of AI, yes, it is a very serious threat. That's the first thing to look at. But does it matter that much for me? And if it does, well, what am I going to do to change how I handle this rather than this is a crushing pressure? And how can I adapt best to cope with this? So, in my practice area that I'm breaking into, trust and estates planning, I'm seeing that AI could actually be a massive advantage to me if I pivot and incorporate it into my practice and start to work with it. Um, and that's what I'm doing. I'm starting to see the advantage of getting those tools on board with my approach to make it more efficient.

Measure Your Brain States

The Brain Battery And Profiles

Six Habits For The AI Era

Certification Pathways Explained

Final Insights And How To Join

SPEAKER_01 25:06

So by optimizing her brain status and building AI into her workflows, Eva actually secured a$70,000 pay rise, which is kind of unbelievable. But she got a new job and they saw that she understood actually how to make AI sing and how to do things faster and cheaper ultimately. So she was an early adopter of this system and she's got she's getting massive benefits. The last time I heard she was also sitting in the bar in uh California, but she has more time than ever because AI is helping her to go faster. Another example, and she was coached by one of our certified habit mechanic coaches. Another example is we created the train your brain for the A Revolution audiobook. It's a second audio book we created after the Habant Mechanics so we had a sense of how long these kind of projects take. So we'd optimized brain status and using neural net neural AI tech uh neural network AI technology, we were able to create this audiobook 90% cheaper and 17 days faster than it took us to create the equivalent uh size of the of the habit mechanic. So we're just seeing evidence all the time that when you get human high performance psychology tuned up, life just gets easier. But it's not just about the AI, it's about optimizing your brain states as well. So, how do we do this? So let's start. We're gonna measure our brain states. So okay, so let me share a link with you in the chat um so that you can take the brain state assessment. So if you open the link, you'll see this page. And if you select take the assessment, you'll see a series of statements and you give yourself a score from one to ten. So I find myself responding to urgent issues instead of having a plan or sticking to my plan. If I always do that, I'll give myself a ten. If I never do that, I'll give myself a one. So if you select the score and you work through, and eventually you'll get to a scorecard. So all we want to do is get our score at this point. So get your score, write down your score, and then I'm gonna explain to you what your score means. Okay, so everybody should have a score. So we want to unpack what that actually means and why we're looking at this. So if our brain isn't working very well, nothing good is gonna happen for us. And most people's brains are not working very well because of the conditions of the world that we're living in, people are overwhelmed. AI is just part of the issue. AI is particularly problematic for people, I think, because it's very threatening, but it's just part of the picture of the complex post-COVID, VUCA, AI-driven world that we're living in. So if we want to help people to do better, we want to help them to become habit mechanics, and the first thing we need to do is help them to understand their brain and how their brain actually works. Now, we don't need to give people a PhD in neuroscience. That's that's my job. That's the work that I've already done. So, what we need to give people is a a scientific-based, but simple and practical way to understand their brain. So we have our brain battery model. So our the human brain literally is like a battery, it runs on chemicals and electricity. The key thing to understand is in it every 24-hour period, there are only there's only so much charge in the battery. It's a limited resource, and it operates in three core brain states. We have the high charge brain state where we're doing our most complex high-impact thinking, we have the medium charge brain state where we're doing more uh busy, low cognitive energy work, and we have a recharge brain state, which can be on a continuum from deep sleep just through to relaxing and switching off. Generative AI in chatbots can help us to go faster in our high charge brain states, it can help us to do more high charge brain state work every single day. Agentic AI is moving towards being able to fully automate most of the medium-charge brain states we need to execute at work every single day. So it frees up time for us. And that means that we can spend more time recharging, more time switching off, more time with our family, more time doing what we want to do. So we're gonna have the opportunity to create, you know, work-life balance where we can be really productive, really impactful at work, feel really good about ourselves at the end of the day, and have lots of flexible time to do what we want to do. But the challenge is most people don't use their brain states like that. They are jumbling their brain states together when they think they're doing recharge, often they're in a medium charge state. When they think they're doing high charge, often they're in a medium charge state. So over the years, we've learned that the optimal profile in a 24-hour period looks a bit like this. It's the arrowhead profile. So where you might spend um nine, 10, 11, 12 hours in recharge mode, then you might spend seven, eight hours in me in medium charge mode, and then that frees up maybe four, five, even six hours, seven hours now using co-working with um generative AI into high charge mode. And when you're in your high charge brain state, that's when you're doing what AI can't do. You can't do that stuff. So that one that's what makes you uniquely valuable. The trouble is, most people's brain state profiles look like this. It's dominated by a big, thick wedge of medium charge brain state. So people are spending the dominant part of their media of their day, of their 24-hour day, in the medium charge brain state. Not only is this really bad for your brain health, it also means most of what you're spending your time doing is already automatable with AI, or if not, it will be in the next 12 to 18 months. So this is a problem. So if we zoom out, if you've got a score between 91 and 150, you've got a cross-to-bear profile. If you've got a score between 61 and 90, you've got a jagged dual profile. And if you've got a score between 15 and 60, you've got an arrowhead profile. So if you're here, you're struggling, you're replaceable, your brain's overloaded. It's almost like it's got a strain, like a calf strain, if you like, but in your brain. Um here, you'll get jagged dual, you're doing some things really well, but you're not consistent, you're getting stuck sometimes. Here, you're doing really well. Um, but you can also do better. But this is how we become unstoppable, this is how we become irreplaceable. This is what I mean by an elite cognitive performer. The good news is wherever you're at on the continuum, we've seen that you can improve your brain state score quickly. And I'm going to show you how you can start to do that. So don't worry, wherever you are, you can improve and you can do it quickly because our brain can be rewired. So once we've got our score, the second step is we need to get some knowledge and some skills to help us to do things differently. And what we've learned working with over 20,000 people is that there isn't an unlimited amount of things that people need to do to be at their best. And in fact, you can organize them into three, into six core groups. We call them the six habits of high-performing AIR professionals. So, habit number one is connected to motivation. So, for some people on the call, they might need to work on their motivation system. We call ours a build a 30-day focus loop. The second habit is about charging your brain up, so we call it recharge your cognitive battery. So, a better system for how you sleep, how you eat, how you exercise. So it's all brain optimized. Some people might want to work on that. The third habit is what we call re-curge or stress response. For some people, stress is just kind of bunging up their brain, to say it very simplistically. So we need a better way to process out that stress. So some people might need our uh stress management system. Habit four is about confidence. So some people are struggling with confidence because everything that I thought was going to get through me through the rest of my career might not anymore. So the AI age is making us question ourselves and our value more than ever. So we we call it engineer robust confidence. So some people might need our confidence management system. Habit number five is about pressure, preparing to perform under pressure. We're under pressure. We now have a competitor, AI, that can do chunks of our job. We have other people that are getting really good at using AI and really good at using their brain states, and they might be a competitor for our role. So we're going to come under more pressure to be at our best. So we're going to need a system to help us to manage that. And then habit number six is um what we call build laser sharp focus. Many people are building distraction, they're getting good at being more distracted. So some people need our productivity and focus system, and that's it. So you're going to want to work on one of those things, and ultimately you want to optimize all six of them, but you just start with one thing, and then you create what we call a habit building plan to make sure whatever tool you want to use. You might want to use our um diet exercise swap plan. So you want to build a habit building uh plan so that you've got the best chance of actually using that every day, and that's a cycle, and that's how we move ourselves from whatever score we're currently at to a better score, and we can do it pretty quickly, is what we're seeing. So, what we do is we don't sell tips, tricks, and hacks. We actually certify people to become certified habit mechanics, and we have three levels of certification. Level one, you become a certified habit mechanic practitioner. This is where you learn how to install the six habits of high-performing AI era professionals and optimize your own performance. So that's level one. Level two, we train people to become certified habit mechanic coaches, so you can coach individuals and teams to apply the six habits and elevate their performance alongside AI so they can become those that group of elite cognitive performers that are thriving in the in the AI era. And then level three is we train people to become certified human AI performance advisors. We call them chief habit mechanics, and our certified human AI performance advisors guide leadership teams to build high-performing human AI teams and organizations. So they're the three levels. Now, today I want to talk a bit more about becoming a certified coach because we're opening up some places on this. Lots of people need help with this. And becoming an expert as a human AI performance psychology coach, what we call a certified habit mechanic coach, is going to become one of the most in-demand professions in the AI era. Remember, traditional coaching doesn't work, traditional psych doesn't work. People are getting stuck and they need help. They need someone to guide them how to optimize their brain states and how to actually use this new technology really well. So, what becoming a certified advent mechanic coach is it's using the same three-step cycle. First of all, you you learn to use it on yourself, and then you learn how to use it with other people. So it's really simple to do. Um, let me go into a little bit of detail about what we actually cover. So when you train to become a certified advent mechanic coach, you actually do level one. So, first of all, you become a certified avant mechanic practitioner, so you learn how to install the six habits into your own life, and then you upgrade to learn how to coach others. So that is to say that you learn how to embed these six habits I just talked through into your own life. So you do this yourself first, and then you use exactly the same tools and knowledge, but you learn how to coach others to do it. So it's simple, it took us 25 years to make it this simple, but it's um it's a really powerful process. So then you learn how to coach habit one and then coach habit two, and then coach habit three, and coach habit four, coach habit five, and so on. And in uh in this training, we also teach you how to sell and market this. So if you want, you can set up your own business becoming a certified habit mechanic coach, or you can do this inside the organization that you're currently working at. I think team uh businesses are gonna have teams of these coaches, or some people are just doing this because they want to be in a great position to help their kids actually get their heads around what they're gonna need to do to thrive in the AI era. Um, so that's what you learn. This is not new. We've already trained uh uh uh between 40 and 50 people up in this, some are still obviously training, tried and tested, and these people are having a significant impact on other people's lives. So this is uh proven, it's tried, it's tested, it's really, really powerful. The time commitment is not that much, so it's about one to two hours per week over three to six months, and you can obviously do it faster if you want, is a completely self-paced course. Who certifies you? We certify you. We are the world's leading authority in human high performance psychology. We've created this field, we are the founders of it. Universities are already approaching us to say, can you certify our students in this? Because they don't know how to do it. Because this is cutting edge. So when you do this certification, is you're not getting a participation certificate. This is a real professional credential. Um, it's everything that I've learned over 25 years of how to coach others and actually how to help them to change their behaviour so they can become habit mechanics. That's what you learn. Um, so this is a really exciting opportunity. So I hope you found those insights helpful and it's got you thinking about not only the challenges of the AI revolution, but also what opportunities it brings. But the key to unlocking those opportunities is ultimately increasing our brain state intelligence and embedding those six habits into our lives. And if we're running teams or businesses or we're um coaching others or consulting with others, then we've got to help them do the same, embed those six core habits. And if you're interested in any of our three levels of certification, just get in touch and we will help you to identify the correct training for you. So thanks for listening, and I hope you have a great rest of the week.