NEW: Your Own Performance Psychology Team — Meet Habit Mechanic AI

Start free: build your Brain State Tracker at 👉 habitmechanic.ai

After 25 years of one-person-at-a-time delivery, everything changed. In this episode, Dr Jon Finn announces Habit Mechanic AI — not one coach, but your own personal performance psychology team, in your pocket.

Jon walks through the whole team: your team leader Will Power (Analyst + Habit Builder), your four coaches — Daily Performance, Recharge, Weekly Performance, and Motivation & Strategy — your Brain State Performance Analyst working in the background, and Dr Jon, your mentor for going deeper.

You'll hear how it works: a four-minute daily session where your Daily Performance Coach builds your plan and live Brain State Tracker — the kind of support that would cost $3,000–$10,000 to assemble from human specialists, starting free.

Also in this episode: why sport science needed a team of specialists once it changed how athletes train — and why the AI era, which is changing how you work, means your mental performance now needs the same. Plus: bank-grade privacy (no human reads your conversations, nothing trains AI), connecting with a friend, Brain State Intelligence belts, and what this means for Habit Mechanic coaches.

Transcript

A Better Day In Four Minutes

SPEAKER_01 0:00

Hello, Habit Mechanics, Dr. John Finn here. I hope you're having a great week so far. Exciting news. We have just released Habit Mechanic AI, and I want to tell you all about it in this episode. I want to focus on just one very simple thing you can do every day that's gonna stop your best days just happening by accident. There's something that we can do, takes about four minutes a day that gives us a much better chance of making every day a better day. I know that sounds a bit cheesy and a bit corny compared to our science-based cutting-edge approach, but you know, ultimately that's what we're trying to do, isn't it? We're trying to just do something small every day that gives us gives us a better chance of being at our best.

The Willpower Story Explained

SPEAKER_01 0:53

Now, the last book that I wrote was Train Your Brain for the AI Revolution, and the central uh pillar of that book is the success cycle, and everything in the success cycle really centers on building what we call a willpower story, that is a timeline of your day, 24-hour period, starting with when you get up in the morning all the way through to when you want to go to bed at night time. And the core ingredients of a great willpower story are knowing what you want to get done in that day, including great quality sleep, but also the most mentally complex work that you're trying to achieve. Two, it's understanding which brain states each of the activities you want to achieve throughout the course of the 24-hour period require. So good quality sleep will mean recharge. Doing that high charge or high focused, high impact work is a high charge brain state, and then doing your busy thinking, just routine type of activities. It could be doing the washing up or just answering some um easy emails, that's medium charge work. And already there, I've thrown about seven or eight different concepts at you, and I haven't even finished yet because the next the final thing you need to think about is activation.

Why Habit Mechanic AI Exists

SPEAKER_01 2:30

What we've learned, and what we've learned how to do, is to harness the power of AI so that you don't have to worry about all those things, so that in just a simple four-minute process, you can be guided through creating a willpower story, but in a different way and a more effortless way than we've ever been able to help people to do before, and this is what we've created habit mechanic AI for. So habit mechanic AI is a team, it's your own team of performance psychology experts. So there are multiple team members that are all that all specialized in different areas designed to help you to be at your best. But the first team member that you're gonna experience, and this is free, is what we call the daily performance coach. So the daily performance coach is designed, it's an AI agent trained up on our proprietary IP, developed now just the just the AIP, so over months and months of refinement, but obviously building on over 25 years of work that we've been doing, and it's designed to simply take you from um having a sense of what you want to achieve in a day through to building that into a comprehensive brain state-ready plan that we we would call a willpower story, but you don't have to think of it in those terms anymore because the agent does all of the work for you. I've been using this now for months, and it's literally taken my own ability to be at my best to an entirely new level. Um, I'm sleeping better than I ever have done before. I'm getting through more high charge, high-impact tasks than I ever have done before. So it's really, really exciting, and you can only really understand it by using the

How To Start And Get Tracking

SPEAKER_01 4:37

tool. So if you go to habitmechanic.ai, you just sign up, enter your email address, and you will be taken through the daily performance coach process, and at the end of it, you'll get your own brain state tracker. So, what we've been able to do by using frontier AI models and the habit mechanic IP, the tools and methodologies, the systems that we've been creating over the last twenty-five years, is essentially put into your pocket your own expert team of performance psychology professionals. So it's like literally having a team of experts that you can access at any time in the day. It starts for free, and then if you want to upgrade, you can. But this for me is so exciting because I know it's harder than ever to be at our best, and and the way that I'm seeing this unfold is that AI technologies are actually adding to overwhelm, and I think that as we start to get into uh September, so as the summer starts to end, we're gonna just see more of more of uh bus more businesses are gonna be expecting more of their people to be using AI technologies, and that becomes overwhelming, and the key to managing that is to understand your brain states, but not just to understand your brain states, it's to manage your brain states better. But that's difficult and it's complicated, it's completely achievable when you have expert support, but expert support is out of most people's reach from a time perspective, from a monetary perspective, it's just not practical, and that's why again, habit mechanic is so exciting. Uh, this is the first podcast I'm talking about. I'm I'm I'm it's the first time I'm speaking about it to anybody outside of the small group of people we've been developing the product with, so it's really, really exciting.

Meet The Performance Psychology Team

SPEAKER_01 7:08

Um, but essentially, what you get beyond your daily performance coach is you get this expert team, and I want to walk through the team with you. So, you get a team leader, first of all. The team leader is called willpower. If you're listening to this, I'm sure you're familiar with willpower in our model. So, willpower represents your pre-frontal cortex, and it represents your consciousness, your awareness that uh what I'm doing here or what I'm thinking about here is maybe not particularly helpful for me, or maybe it is helpful for me, but willpower is the conduit for for any change that we want to make in our in our lives because the first step to making a change is being aware of it. So, what we've designed in our system is a willpower agent that has two modes. When I say agent, I mean it's an it's an AI-powered system, so it's combining habit mechanic AI, sorry, habit mechanic IP and um frontier AI models to produce habit mechanic, which is the name of our new system, and the the team leader in this system is is willpower, and it has these two modes, and the point I wanted to make here is that we've designed this system so that it has bank grade encryption.

Privacy And Bank Grade Encryption

SPEAKER_01 9:02

No conversation you have with willpower or any of your team members is ever read by any human, it's never used to train AI, it is completely private. We've we've gone um to the nth degree to make that possible. You can read our privacy policies, etc. This is an entirely safe place to have a conversation. Um, and also our system is is governed by the world's strictest privacy laws. But essentially, what the willpower analyst mode allows you to do is to zoom out from any problem that you've got that's on your mind, any recurring behavioural patterns that you're experiencing that you can't quite nail down the root cause of, and it allows you to zoom out and figure it out, and it essentially gives you um from just having quite a short conversation, it gives you what we call a psychology report. This type of report has only been accessible in the past by literally working with a psychologist, a psychologist that would charge you a lot of money, and often wouldn't give you the results that you expected to get. Now you can have that type of conversation inside of Habit Mechanic for literally a few dollars, but just getting the psychology report isn't enough because what the psychology report is going to shed some light on is some of your habitual thinking and doing, your habitual behaviour that is really the root cause of why you're feeling the way that you're feeling, because we know that most of what we're thinking and doing most of the time is habit, and if we want to do and think more helpful things, we need to rewire, reprogram our habits.

Psychology Reports And Habit Plans

SPEAKER_01 11:07

But building new habits is easier said than done because we have quite a complex set of factors that drive our behaviour, and most of those factors are invisible to us, and this is where we come into willpower the second mode, which is the habit plan builder, so it takes what your analyst has helped you to um dive deep into and help you to understand about your own behavioural patterns, and it helps you to come up with a habit plan that's going to help you to target just one small area that's going to help you to repro rewire, reprogram that habit using our nine-action factor model. And again, that's the kind of thing that you would have up until now have had to work with a behaviour change specialist on who would have charged you hundreds of dollars, if not thousands, and again, you probably wouldn't have been satisfied with with the what you got back. So now you can do this in minutes and just for a few dollars, and get a really robust habit plan so that you have a very clear, focused, behaviourally science-backed approach, a system structure to giving yourself the best chance of actually practicing the new behaviours that you want to build.

Daily Coaching For Real Behaviour Change

SPEAKER_01 12:49

But we don't just leave it there because then what we need is a daily way of putting this into practice, and this is where the daily performance coach comes in. The daily performance coach does what I would what I would call a cognitive performance coach normally does. That's a human ex a human expert, but again, they would charge you hundreds, if not thousands, of dollars to work with them, and you'd only be able to work with them maybe once a month, or if you're very lucky every every few weeks. We've designed the daily performance coach so you can work with it every day, and you can create your willpower story every day with the daily performance coach, and also you can it will understand the the very specific habit that you're working on, and it will help you to create a mini plan to put that habit into practice every day. So this takes about four minutes a day to do. Um, and our testers, for example, some of them have just been doing this as they walk to work. These coaches, you speak to them, um, you listen to what they said back to you, is literally like speaking to a human being. Um, but it can process your information faster and create what I'd call behavior change assets for you, like a psychology report, like a habit plan, like a daily plan and a brainstate tracker and a plan to help you to tackle the biggest challenge of the day, or to help you to tackle the habit that you're working on. You can just do it in seconds.

End Of Day Recharge Reflection

SPEAKER_01 14:36

But that's not enough. So the next coach that we have for you is the recharge coach. So at the end of the day, many of you are familiar with the end-of-day three-to-one reflection. The recharge coach, you work with at the end of the day, and just in a few minutes, it helps you to process the day properly, get your attention onto what's most helpful for you, and then it writes all that up for you in a summary so that you can reflect on it and you can have it forever. And then the thing that I haven't pointed out yet is that all these coaches, all these members of your performance psychology team, are talking to each other, they all understand your your um your data for one of a better term. So they're learning about your behaviour, not just in the moment of one session, but across sessions. Again, this is all private, no one can access this apart from you. But they're learning how to help you to be at your best over the days and the weeks and the months that you work with with the with habit mechanic and your team. So you've got this daily rhythm of working with the daily performance coach and the recharge coach guided by the work that you originally do with willpower, building that initial psychology report, and then building that initial habit, a building plan. You put it into practice every day with your daily coaches.

Motivation Strategy And Weekly Planning

SPEAKER_01 16:11

Then what we've got is some something again, many people listening will be familiar with is the future ambitious, meaningful story system. Many will have started that before, um, many will have will have finished it, many of you will have intended to go back to it and top it up, but you forget and you put it off. So we've got what we call the motivation and strategy coach. So it allows you to go through a system or an approach like the fam story, but even but even better. And when I've been using these tools, I've been blown away by how clever they are. Um, this is not chat GTP or anything like that. This is our own proprietary system that is powered by cutting-edge frontier models. Um the system is mind-blowing, but it just I'll give you an example. I I went back into my um motivation and strategy strategy coach just a few days ago because it was time to review and update it. So it reminds you to review and update it um, you know, every 30 days, and I just wanted to fresh it up my 30-day plan, and I wasn't looking forward to it because normally that process is takes quite a lot of brain power, it's a high-charge brain state task. But because the system is so clever, it already knew everything that I'd been working on. Literally, in a in a few minutes, I'd created my plan for the next 30 days because it just did all the hard work for me in a way that we'd never been able to do before, even if you're working with a human coach, because um a human coach can't write this all up for you quickly, and you can't do that either, and it can never be in the context of a full system. So we now have a way of um quickly establishing your long or mapping out and helping you to manage your long, medium-term, and shorter term goals by using the motivation and strategy coach. There is a role here for our habit mechanic coaches, by the way, and I'll come on to that. So there is an option to have a human in the loop here, in case you're wondering about the the human role. And I'll there there are two human roles in this system, which are optional extras, but I'll explain that once I've gone through all the coaches. So, first, so we've got the team leader, which is willpower, and we have uh four coaches. I've explained three of them. We've got the daily performance coach, the recharge coach, and the motivational strategy coach. The final coach is the weekly performance coach. So, as well as having a daily coach and a longer-term coach, we have a weekly coach that allows you to bridge that longer-term plan with your 30-day focus into this week, and it just makes it really easy to make sure that you're focusing every week on the things that are going to be most important for you, being healthy, happy, and at your best more often. So, again, very similar process. Um, the weekly coach understands what you've been working on, what your habits are that you're working on, understands your longer-term goals, your 30-day plan, and it's able to help you just in a few minutes work out what the focus is for the next week, and again, write all that up for you so it's come so it's accessible really easily in your dashboard, and you can just tick things off as you go along, and then the daily performance coach knows what you're working on, so it's a self-fulfilling loop. Um, again, to get that kind of clarity previously, you'd have had to have worked with um probably an executive coach or a performance consultant, and it would cost you hundreds of dollars and hours of time, uh, if not, I mean, if not thousands of dollars, just just to do something that this now your team member, your performance psychology team member inside of Hybrid Mechanic can do for you in maybe five minutes or so.

Brain State Analyst And Belt System

SPEAKER_01 20:46

The next team member is what we call your brain state performance analyst. So, this is not um a team member that you work with directly, but it's working in the background, pulling all your data together for you. So there's um there's an agent that's in charge of actually understanding this bigger picture of what is going on for you in your life, everything from how you're sleeping to how you're balancing your high charge, your medium charge brain states, and so on. And some of you may know that I began my professional career after I'd done my master's in sports psychology working with a company called Prozone, which is uh at the time the first company that was measuring the core statistics for professional football teams, tracking how far players ran, everything they did on the pitch, that then got extended into how they're trained. So that's what this system is bringing for you. It's bringing your own behavioural statistician approach so you can get more control, a better Understanding of what you're actually doing, what brain states you're operating in, and um how to optimize that approach, and also what you can do in the system is you in the background, and again, the the performance analyst is key here is that just as you're working with your team, you are progressing through your brain state intelligence belts. So you start on your white belt and you progress through to your black belt, and by getting your black belt, you become a certified habit mechanic practitioner. And going forwards, this is going to be a really important certification to show that you are operating in an optimized way in the AI era because what humans need to do to be at their best and add value in the AI era is going to be very different to what we previously did. Um, and then also as you work with the system, if you've read Train Your Brain for the AI Revolution, you'll be familiar with the different brain state measurements that we that we have, the the cross the bear, the jagged jewel, and the arrowhead profile, and you can take an assessment to see where you are. Well, in this system, you don't take the assessment, you're just your data's being assessed all the time, and it shows you what profile you're actually operating at, not based on what you see or doing, it's measuring what you're actually doing. So there's there's so much depth to this. Um and you'll see that as you use as you use the system, but the the brain state performance analyst is central to that. And then the final team member, the final AI team member, is called Dr.

Dr John Mentor And Helping Others

SPEAKER_01 23:53

John. Dr. John is um, I suppose it's my digital twin, and it's acting as your mentor, so that if you want to go deeper on any of the theories and the methodologies, uh instead of speaking to me about it, or instead of reading the books or rereading the books, you can just talk to Dr. John about it, but also Dr. John will guide you through how do you help others to use this system? So I'm a parent that wants to get my kid doing more of this. How do I do that? He'll show you Dr. John will show you how to do it. The same if you're a leader and you want to get your team doing this more, the same if you're a coach or you want to become a coach, how can I use this system to help others to be at their best? So that's your team, it's your own performance psychology team. It has a leader, it has four coaches, it has a performance analyst, and it has a mentor. Just doing one session with that type of team, as well as having to go find and verify and assemble all of those people yourself, it would probably cost you in the range just to do one session with each member of I would think between about $3,000 and about $10,000.

Pricing Plus Friends And Human Coaches

SPEAKER_01 25:24

You can work with all of those team members, you start for free, but if you want to go and work with all of them, it's about 1% of the cost. There are there are different um uh pricing, but it's the the once you go past the free level, the pricing starts at $25. Um and then if you want to use the system consistently, there are other tiers. So that's what we've created, and I'm so so so excited about it. But what about the humans? Yeah, well, humans are important as well. So one of the really uh powerful features that we've built into this is you can connect with a friend. So we've had communities before, etc. Um, but now you can just actually connect with a friend via the system, and you and your friend can see at a high level what each other is doing, and you can kind of cheer each other on every day and support each other in that way. Um, so I think that's the most powerful sort of community support feature that we've ever had where you can see it at a high level what each other's doing. Your friends can't see your private data, they can't see your the personal conversations that you're having, but they can see at a high level what you're working on, and um a bit like you can share your Apple health rings with other people, it's just that high level. That's really powerful. You can have a play about with that, and then what about um coaches? Well, our habit mechanic coaches, so you you know, you can become a certified habit mechanic coach, and we have a growing number of people who are becoming certified habit mechanic coaches. Well, they supercharge this system for you because instead of just having your coaching session every few weeks or once a month, or whenever you are having it, you now have the ability to deploy this system to work in this way, in a habit mechanic way, every single day, because the system lives in your pocket, and then when you meet with your coach, your coach can get a sense of what you're working on and what you've been working on, and therefore they can be that expert guide and mentor to give you the very, very best chance of making this work for you. Some people want to work with this uh with a with a human coach, others won't, but I think what we're now given is our habit mechanic coaches, something that no other coach actually has, which is uh an AI-powered system, powered on a methodology that they're already experts within, and we'll be releasing more and more features for our coaches um going forwards. But that's another reason I'm really excited about this because it's bringing becoming a habit mechanic coach is making it even more of a powerful approach to helping others in your life, because human coaches have always been limited by their ability to give people as much support as they need, that's a time barrier, you know. Your coach can't move in with you, unfortunately. Um, and coaches need to get paid for the work that they're doing, so people often can't afford to work with coaches all the time. So now we've got this hybrid team, and again, inside the app, there's loads of um little educational um uh content slides, stuff that you'll never see before because what this system is doing is taking the approach we've been building to an entirely new level. This is not just a regurgitation of the habit mechanic or training brain for the revolution, it's an it's taking it to a different level, building on the strong foundations of those books and everything else that we've been doing. So, yeah, um, you can probably tell that I didn't um polish this uh or script it. I just wanted to speak from the heart and talk you through it for the first time. I've got in front of me just the habitmechanic.ai website where you can go check this out. There's loads of information on the website. You can see, for example, which brain circuits each of the coaches, each of each of your each of each member of your performance psychology team is activating. You can see the brain chemicals that they activate when they activate those networks. So this is unique. There's nothing else like this in the market, but it's what we need, it's what we all need if we really want to have the best chance of being at our best.

Sports Science For Mental Performance

SPEAKER_01 30:35

Just to go back to the beginning of my career. If it wasn't for sports science, I wouldn't be doing what I was what I'm doing now. Um, but what really happened with sports science was it it changed the way that athletes trained, and because of that, it put more demand on their bodies, and because of that, we needed to have more physiological experts to help athletes cope with those additional command uh additional demands. So that's why we now have prehab specialists, we have strength and conditioning specialists, we have um rehabilitation specialists, we have nutritionists, we have um we have uh physiologists that are experts in the you know how to how to optimise athletes' fitness, we have movement specialists to reduce injuries and optimise uh you know power, etc. What we're bringing to you with habit mechanic is that, but for your mental performance because the modern world and it and especially AI and AI is got forget all the all the kind of thing, negative things you hear about AI in terms of is it a bubble, is it real?

SPEAKER_00 32:00

I say 100% with my heart this is absolutely real, but don't ignore it, don't ignore it, use it.

SPEAKER_01 32:09

And one of the things I'm hoping that Hab Mechanic AI will do will show you how you can actually use AI to thrive in your own life. Um it's gonna change how we work because it's so powerful. You know, I wrote Train Your Brain for Their Revolution about 18 months ago now, maybe 16 months ago. I released it 16 months ago, and this is the next phase in our journey to helping people, but it just takes our ability to help anybody who wants us to help them, just to an entirely new level of um of accessibility, of reduction of cost barrier, just reduction of all the barriers that have made it difficult for us to work with as as many people as as we've wanted to in the past, just removes all those barriers. So

Start Free And Build Tomorrow Today

SPEAKER_01 33:07

really, really excited. That's why we're making it completely free to start with. You can go in there, start working with some of the coaches, build your first brain state tracker, and then you're going to be hearing much, much more from me. So I really thank you for listening. I'll put the link in the show notes, and then yeah, just look forward to hearing how you're using the system, and then um ideas that that you have about how we can make it even better. Um, but go use it, go just go create your plan for the day or for the next 24 hours, and then that's the that's the first great step. And this system more than ever puts into our hands the power of understanding. You are only ever one habit away. So that the habit that I would really recommend you build is using habit mechanic. So go to habit mechanic.ai and start your journey.