The Hidden Cost of Ineffective Marketing: AI, Visibility & Business Growth with John Sanders Artwork

The Mental Health & Wellness Show

Welcome to The Mental Health & Wellness Show! The host, Dr. Tomi Mitchell, an MD turned Mental Health Coach, with a little sass! Every week, she brings her best and tells inspiring stories from the lives of guests who have been hand-selected by herself for their courage in sharing authentic experiences with our listeners. With over a decade as an MD under her belt, it is no wonder why we think that Dr. Tomi has compassion wrapped around all those credentials which make us feel so comfortable when tuning into this inspirational podcast every week. Leveraging over ten years of experience both on the medical side but also coaching people through tough times - we will bring you powerful messages while providing practical advice for your journey so that you too can enjoy life despite challenges, that we will all face at some point. Mental health is a taboo topic for some, but it is nothing to be ashamed of. We have all felt the stress and anxiety that comes with everyday life at one point or another- so let me introduce you to your best friend when it feels like too much: mental wellness! Let us talk about burnout, overwhelm, depression - they are common yet entirely treatable conditions if we start speaking more openly about them and take care of ourselves on an ongoing basis! The tools we will be going over today are invaluable lessons in living a happier life; please remember these as you continue towards better mental wellbeing every day. If any specific points have resonated especially well with how YOU feel personally right now do not hesitate to reach out, as we offer virtual coaching. Thank you for making this show part of your weekly routine!

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The Mental Health & Wellness Show

The Hidden Cost of Ineffective Marketing: AI, Visibility & Business Growth with John Sanders

December 24, 2025 • Dr Tomi Mitchell • Season 17 • Episode 4

Marketing can make or break a business—especially in healthcare and service-based professions where trust, timing, and connection matter. In this episode of The Mental Health & Wellness Show, I, Dr. Tomi Mitchell, sit down with marketing strategist and Rev Key founder John Sanders to explore how businesses — especially healthcare and service-based professionals — can transform their visibility, conversions, and long-term sustainability through smart, data-driven marketing.

From AI-powered advertising to improving lead follow-up systems, John breaks down the real reasons businesses struggle to grow and how outdated marketing habits can create both financial and psychological stress. Whether you’re a therapist, physician, lawyer, or small business owner, this conversation highlights why modern marketing requires more than a website and a few social posts — it demands strategy, consistency, and a willingness to evolve.

In this episode, you’ll learn:

Why ineffective marketing creates financial and psychological stress—and how to fix the most common mistakes businesses make with Google Ads and SEO.
How AI and Performance Max ads can improve visibility across Google, YouTube, Gmail, and Maps, helping practices attract the right clients faster.
Why lead response time is one of the biggest predictors of revenue, and how a simple system can prevent you from losing potential clients every day.
The importance of understanding client lifetime value, starting small with ad spend, and scaling only when your systems can support growth.
Why successful marketing requires a multi-layered approach, including SEO, social media, paid ads, and a responsive internal workflow that nurtures trust.

John Sanders brings years of experience helping therapists, dentists, chiropractors, lawyers, and local service businesses grow with transparent, honest, and data-driven marketing. Through Rev Key, he advocates for strategies that are measurable, ethical, and aligned with real human behavior—not gimmicks or guesswork.

Join me, Dr. Tomi Mitchell, and John Sanders for a grounded and insightful conversation on how AI, smart marketing, and better business systems can reduce stress, improve conversions, and help values-driven professionals thrive in a competitive digital world.

Catch John Sanders on:

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