I’ve just wrapped up another launch period for Micro Messaging, which means I’ve spent the last couple of weeks deep in conversation with my people.And while yes, the goal is always sales, it’s also one of the best ways to see what’s act...

If your messaging was working 12 months ago and, fast-forward to today, it's no longer working the same way, what would be your first instinct about why?Because what I see most people do is make it mean something about themselves. <...

There’s something that almost every single business owner struggles with at some point (even me!) – and that’s talking about your own offer.Because in your head, the offer makes total sense.You know the depth of the work.Yo...

At the start of this week I asked my mini-mind clients what they most wanted to shift in their offer messaging right and almost every single one said the same thing.They told meI want my messaging to be more specific – I know...

Let’s talk about something that I believe is costing a lot of business owners a lot of money right now.And you might not be aware you’re even doing this because it’s something the online space has conditioned you to do.And that’s ...