We’ve started 2026 with a whole lotta hoopla around what’s “dead” in the online space.I think I’ve seen every single offer type and marketing channel on its deathbed and we’re only a month into the new year. But the truth abo...

Something I do constantly in my business and with my clients is auditing messaging to figure out what's actually working and what needs to change.Because messaging is something you’re always working on, evolving and refining (well you sh...

So unless you’ve been living under a rock you would know that the start of 2026 has seen 2 of the biggest names in marketing make huge decisions about the future structure of their businesses. Jenna Kutcher is pausing her chart-topp...

So, every marketer and their dog is currently sharing their "Top Marketing Trends for 2026" lists. It goes a little something like – AI this, authenticity that, blah blah blah. And look, I'm not saying those things don't...

Welcome back to SEASON 6 of the How I Do Content Podcast and of course Happy New Year! To kick off the new year and the first episode back in 2026 I want to speak to something I notice at this time every single year as busi...

So here we are – the final episode of the How I Do Content Podcast in 2025.Can you believe we started this year on Episode 182 and 12 months later closing the year with Episode 230. And 2025 has been interesting right?!

Look, I'm just going to say it – showing up on camera sometimes feels awkward as hell.I've been doing this for six years and there are still days where I'd rather do literally anything other than film video content – and I know I'm not a...

Can you believe that in just over a month we’ll be waving bye bye-bye-bye to 2025 and welcoming in 2026 – that’s wild right?!I swear to dog we started 2025 like 5 minutes ago – but here we are white knuckling it until the end of...

Every year it happens.You head into January full of intention – new planner, new strategy, new promise that this is the year your marketing finally feels organised and intentional.And then by mid-February… you’re right back in rea...

When it comes to AI, you might feel a little conflicted.Curious? Yes.Interested? Definitely.But also wondering – how do I use AI and not end up sounding like every other basic witch on the internet?And trust me – you...

There are only a few weeks left where you have the undivided attention of your audience.Mark your calendar because as soon as it hits around about the 12th of December, everyone starts winding down and clocking off.So if you want ...

Business is a numbers game but sometimes people over-obsess with the numbers.They think more followers, more email subscribers, more leads = more sales. But that’s not always the case.Because you can ...

In your mind, you’re doing all the right things in your marketing – you’re posting consistently, sharing valuable content… But you’re still not sure what’s actually working.If you’re honest, your marketing strategy is probabl...

Ever feel like you’re doing all the right things in business, but it still doesn’t quite click in the way that you want it to?You’re following the strategies, trying to keep up with the trends, showing up how you “should” – yet somehow, ...

When most business owners hear the word tech, they instantly want to hide under their desk.Because for so many, tech = stress. Funnels, automations, integrations, CRMs… it all sounds like another language.And instead of helping yo...

Welcome back to Part Two of this special mini-series on the How I Do Content Podcast.Over the past couple of weeks I’ve been busy auditing content – in fact I’ve done well over 20 content audits.And in doing these audits, I notice...

Over the last couple of weeks, I’ve completed more than 20 content audits.These included free Instagram Post Audits and in-depth content reviews for my clients. And one thing kept standing out...There are common mistakes showing u...

Ok, let’s talk about the dementor in the room – content in 2025.Unless you’ve been living in a cupboard under the stairs you would know that creating content right now just isn’t hitting the same.Your posts get likes, sure. Your s...

A hot topic of conversation in my world right now is around burn out and business models.More specifically, when you’re at a stage in your business where you know you want to make some changes (perhaps you want to transition awa...

Creating content isn’t meant to be that Sirius…But recently I’ve found myself feeling really bored by content, especially on social media. Bored creating my own content.Bored scrolling thr...

Business growth is the ultimate goal for so many business owners. I mean you started your business for the amazing opportunities that are available to you right?But when you’re ready to step into that next level of business, ...

It should come as no surprise to you that messaging is my favourite business spell.It’s something I use on repeat in my business…It’s how I support my clients, the anchor point I base all my work around, and the key to EVERYTHING ...

If you’ve got a launch next month, your pre-launch strategy will make or break your results.Because here’s the truth – what you do before cart open determines how smooth, stress-free, and successful your launch will be.I’ve just w...

I’ve just wrapped up the most recent launch of my program Micro Messaging.And even though I’ve launched this offer 3 times before – this launch marked a new evolution of Micro Messaging.So this meant that my messaging + marketing ...

I know you probably didn’t start your business because you’re obsessed with systems and processes.But this comes with the territory of running a business.And if your client journey is clunky, your backend is pure chaos, and your b...