How I Do Content
Episodes
268 episodes
268. How to Sell in Q4: What You Need to Know About Buyer Behaviour
We’re on the cusp of the busiest sales period of the year.So if you’re planning to sell anything between now and the end of the year, there are a few things you need to understand about how people actually make purchase decisions at this...
267. Content Trends: When to Use Them (and When to Ignore Them)
I don’t mind a content trend. I actually encourage my clients to use trend-based content. Inside Micro Messaging I run a monthly content planning session where I share content that’s working right now, so naturally there’s always a ...
266. How I Come Up With Content Ideas
One of the questions I get asked a lot is – “Tahryn how do you keep coming up with different, creative and fun content ideas?”And my response is usually something along the lines of – “Welcome to my brain!”Now as...
265. How Ellie Swift Built a 7-Figure Mastermind Business Model
One of the most underrated strategies when growing your online business has nothing to do with visibility, marketing, content or the AI tools you use.It’s actually being genuinely, undeniably good at what you do. And when I t...
264. 3 Things Missing From Your Sales Content (That Explain Why Sales Feel Slow)
There’s lots of conversations online about how hard it is to make money in your business right now.And while yes, there are things happening that are out of our control…I also believe a lot of the time business owners aren’t takin...
263. Why you’re not attracting more leads into your business
Last week, I put the call out to my community and asked them – what’s your biggest challenge in business right now. Now, not gonna lie – the answer did actually surprise me a little, but it also highlighted that you can never assume...
262. Why Repeating Your Messaging Works: The Psychology Behind It
So let me take you behind the scenes and play out a conversation that happens on repeat with my clients.They’ll say to me: “But Tahryn, I feel like I’m repeating myself and saying the same thing again and again and again.”
261. Using AI To Create Content Isn't Saving You Time. Here's Where Those Hours Are Going.
So we need to have a frank discussionAnd you’re probably not going to like what I say, but it needs to be said because I care about you and I want to see you win.But right now, you’re doing something that’s actually stopping you f...
260. 10 Messaging Tweaks To Help You Make More Sales: Why Your Content Isn't Converting
98% of business owners tell me they want to make more sales…But when I actually look at their messaging (and the by-product of this, their marketing) – it’s not optimised to help them make more sales or stand out in the current landscape...
259. Your sales season lead generation checklist: 11 ways to fill your sales pipeline
Ok so sales season is upon us – the time of the year where the planets align with buyer intent, and we see a whole lot of money flowing! And if you’re planning to sell during this season, you want to make sure your sales pipeline is...
258: Mid-Year Observations from 2026 So Far: AI, Content & What's Actually Working
Can you believe we’re halfway through 2026?I know I’ve been reflecting on the last 6 months in my business, but also thinking about how much has shifted in the online space in a very short amount of time. I don’t thi...
257. The Portfolio Business Model: How to Build a Business AI Can't Replace with Monique Harding
There’s a whole lot of business advice in the online space that says if you want to be successful you need to squeeze yourself into one niche, one offer, one tidy little business model that looks good on paper…but also completely destroys your ...
256. Your Marketing Data, Made Simple: Why You Don't Have to Be a Numbers Person to Make Sense of It with Rebecca Caldwell of Three Groves Marketing
If you've ever posted something you were really proud of, watched it completely flop, and then spiralled about it for the rest of the day – today’s episode of the How I Do Content Podcast is for you!Because I’ve seen this scenario play o...
255. Let's Yap About Yapping. What the latest online obsession can teach you about messaging
It’s time – to yap about yapping. Now I’ve intentionally waited to record this episode. Because every time something goes properly feral on the internet (as the Jessi Jean $1.2 million Yap Challenge did), I like to observe and also ...
254. The Subconscious Reasons You Keep Hitting an Income Cap with Jess Pinili
Everyone loves to go searching for a shiny new strategy – because that’s the reason you keep hitting the same income cap right?!But what if I told you, the problem often isn’t your strategy – it’s YOU. I know, I ...
253. 7 Years of The Social Bolt: 7 Lessons from 7 Years in Business
Seven years ago I put on my wizard cloak and stepped into The Social Bolt for Day 1 of running my own business. On that day, I fulfilled my dream of becoming a stay-at-home dog mum. And over the last seven years I’ve experienced som...
252. How to Be Unmissable in a Sea of AI Slop
As soon as you open Instagram or your inbox these days, you’re hit with a tsunami of AI slop. Every piece of content looks and sounds exactly the same. And the impact of this sea of AI slop, is that you’re now trying to ...
251.The behind the scenes story of The Social Bolt + Becoming a Messaging + Marketing Wizard
After last week’s incredible milestone 250th episode, I had a mid-week freak out about what I should record for episode 251. Because NGL, I had absolutely nothing planned. Now I can obviously, quite easily come up with a...
250. What 250 Podcast Episodes Taught Me About Marketing, Consistency, and Building a Business That Lasts with Special Guest Host Miish Grixti
When I started this podcast 5 years ago, I could never imagine how much it would change my business and me as a person.I started it because I was OVER Instagram and being told I had to point and dance in Reels otherwise I’d get left behi...
249. Confessions of a Messaging + Marketing Wizard: I hate creating content for Instagram right now.
I have a confession to make.Even though I’m a messaging + marketing wizard and I love creating content…I hate creating content for Instagram right now. I hate opening Instagram and constantly hearing “AI just killed [ins...
248. Visibility for Introverts: How to Grow a Business (Without Burning Out or Becoming an Extrovert) with Katherine Mackenzie-Smith
The online business world has a visibility problem. And I don't mean there's not enough of it. I mean the advice is almost always the same: post every day, go live, do the Reels, build in public, be seen.If you're someone who...
247. The Self-Trust Problem: Why You Sound Like Everyone Else (And It's Not Your Writing) with Kirsty Fanton
Most business owners are really good at what they do. Like, genuinely talented. But when it comes to writing about what they do? It often falls a bit flat.And the frustrating part is that it's got nothing to do with their wri...
246. 3 Things I’d Recommend If I Were Your Marketing Consultant: Making More Sales Edition
If you’ve been following along over the past couple of weeks, you’ll know I’ve been doing a little mini-series here on the How I Do Content Podcast where I share what I’d recommend if I were to don the Wizard’s cape and step into your business ...
245. 3 Things I’d Recommend If I Were Your Marketing Consultant: Growing Your Audience Edition
Welcome back to my little mini-series here on the How I Do Content Podcast where I share what I'd recommend if I were to don the Wizard's cape and step into your business as a marketing consultant. The real practical messaging + marketing magic...
244. 3 Things I’d Recommend If I Were Your Marketing Consultant: Launching a New Offer Edition
Over the past 7 years, I’ve been the go-to messaging and marketing strategist working with hundreds of small business owners and founder-led brands across a huge range of industries – from therapists and lawyers to coaches, creatives and wellne...