How I Do Content

235. The Truth About What Really Sells (It's Not What You Think)

• Tahryn Bolt • Season 6 • Episode 235

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We’ve started 2026 with a whole lotta hoopla around what’s “dead” in the online space.

I think I’ve seen every single offer type and marketing channel on its deathbed and we’re only a month into the new year. 

But the truth about what offers really sell especially in 2026 – well that might surprise you. 

It’s this kinda discourse that often leads to brilliant + bright wizards (who have proven offers), suddenly becoming convinced they need to scrap everything and start over.

When sales are slower than usual…

When people take longer to make purchase decisions…

When content is not driving conversations + conversions like it used to…

All of a sudden those “death” claims start to swirl in your mind and you find yourself thinking – Maybe I need a new offer. Maybe my price is too high. Maybe I should just run a flash sale.

But here's the plot twist: Your offer isn't the problem.

And in today’s episode of the How I Do Content Podcast, I'm breaking down what actually makes offers sell in 2026 – and it has nothing to do with creating something new or joining the race to the bottom on pricing.

So let’s begin.

SIGN UP FOR THE OBVIOUS CHOICE OFFER MINI-MIND

Over 2 weeks in the Mini-Mind, we're taking your existing offer and upgrading the messaging using the Bolt 3D framework.

You'll walk away with messaging that:

  • Makes your dream clients instantly recognise themselves and think "THIS is exactly what I need"
  • Creates genuine urgency so they prioritise buying from YOU today 
  • Positions you as THE obvious choice in your space 

No more second-guessing what to say about your offer.

No more wondering why people aren't buying.

No more losing sales to people who don't deliver at your level.

Just clear, compelling messaging that actually sells the offer you've already built.

It’s only $47 and we start on the 23rd February – sign up at https://thesocialbolt.com.au/mini-mind/ 

WANT MORE?

TOPICS COVERED IN THIS EPISODE

how to sell my offer in 2026, why my offer isn’t selling, improve sales without creating a new offer, fix messaging to increase sales, messaging strategy that converts, why people aren’t buying my offer, increase conversions with messaging, stop getting I’ll think about it objections, how to stop getting ghosted on sales calls, sell without discounting prices, sell high value offers in a saturated market, differentiate your offer from competitors, create urgency without scarcity, messaging that makes people buy now, how to position my offer as the obvious choice, messaging framework for selling offers, authority based messaging strategy, demand driven messaging, desire based marketing messaging, offer positioning for online business, convert leads into buyers with messaging, fix slow sales without changing my offer, messaging optimisation for existing offers, increase sales without lowering prices, messaging audit for online business

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Video Link: https://youtu.be/WY8-lVlLhWE