How I Do Content

247. The Self-Trust Problem: Why You Sound Like Everyone Else (And It's Not Your Writing) with Kirsty Fanton

• Tahryn Bolt • Season 6 • Episode 247

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Most business owners are really good at what they do. Like, genuinely talented. 

But when it comes to writing about what they do? It often falls a bit flat.

And the frustrating part is that it's got nothing to do with their writing ability.

And in a world where everyone is reaching for AI to write their content, this problem is only getting worse.

AI can't replicate you – it can't mine your lived experience, your perspective, or the way you think. 

So if you were already struggling to sound like yourself before AI came along, outsourcing your words to a robot isn't going to fix that. It's just going to give you more content that sounds like everyone else.

So if AI isn't the answer, what is? That's exactly what we're diving into today with my extra magical guest, Kirsty Fanton.

Kirsty is an ex-psychotherapist, ex-copywriter, and ex-pert (see what she did there? 😉) communicator, who helps online business owners hear and get heard when it matters most. 

Think: more successful sales convos, more memorable podcast interviews, richer experiences inside your courses and memberships, team meetings and the like. 

Her work isn't about tips and tricks – it's bigger-picture, human-centred strategy that puts your relationship with yourself, your business, and the people you serve right at the centre.

And in this episode of the How I Do Content Podcast, we get into why smart, talented business owners end up sounding like everyone else, the psychology behind generic copy, what "use of self" actually looks like in your content, and the real reason your voice isn't coming through – and I promise you, it's not what you think.

If you've ever used AI to write your content and still felt like something was missing, this one is for you.

CONNECT WITH KIRSTY FANTON

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TOPICS COVERED IN THIS EPISODE

why you sound like everyone else in business, self-trust in business, generic content problem, finding your voice online, use of self in content marketing, personal stories in marketing, authentic content for business owners, psychology behind generic copy, AI and content voice, outsourcing voice to AI, psychotherapy and marketing, sales conversation mindset, how to have better discovery calls, how to sound like yourself in your marketing, building self-trust as an entrepreneur, how to show up authentically online, messaging strategy for business owners, overcoming blocks in content creation, voice of customer copy, human-centred marketing strategy

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