How I Do Content

249. Confessions of a Messaging + Marketing Wizard: I hate creating content for Instagram right now.

• Tahryn Bolt • Season 6 • Episode 249

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0:00 | 9:40

I have a confession to make.

Even though I’m a messaging + marketing wizard and I love creating content…

I hate creating content for Instagram right now.

I hate opening Instagram and constantly hearing “AI just killed [insert latest industry] so if you don’t wanna die get on board the AI train.”

I hate that every piece of content is about how to use AI to replace tasks that quite frankly don’t need AI.

I hate that so much content is so obviously created by AI – the same recycled content ideas, the same writing style.

It’s got to the point where I have so much resistance to even opening the app, let alone creating content for it.

And it’s not because I don’t know what to post. I have millions of brilliant ideas sitting in my notes app. But sometimes I feel like “what’s the point?!”

So in today’s episode of the How I Do Content Podcast I’m giving you an insight into what I’m doing about this, in case you find yourself in the same slump.

Let’s dive in.

WANT MORE?

  • Sign up for the How to Tell + Sell in the Age of AI Masterclass at https://thesocialbolt.com.au/masterclass/ 
  • Watch my 13 minute One Offer, 5 Angles at https://thesocialbolt.com.au/mini-training/ 
  • Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ 
  • Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt
    Find out more at https://www.thesocialbolt.com.au

    TOPICS COVERED IN THIS EPISODE
    Instagram marketing strategy 2026, how to stand out on Instagram, content marketing without Instagram, email list building strategy, podcast marketing strategy, AI content marketing, using AI in marketing, how to differentiate your brand, authentic content marketing, building an audience without social media, lead generation without Instagram, Instagram content burnout, content marketing alternatives, brand differentiation strategy, human-led content vs AI content, how to grow a podcast audience, email list growth strategies, content creator burnout Instagram, owned marketing channels, Meta ads lead generation

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