"Living a Revenue Culture" podcast

🎯 “The Revenue Revolution: How Yaa Rewired Her Strategy to Scale” 🧬📊

• Rick McPartlin • Season 2 • Episode 12

In this powerful episode, we sit down with Yaa—an MBA graduate and newly certified CRO Thinker—to explore what it really takes to generate revenue in a modern, low-friction, purpose-driven business. 💼✨

Forget the generic advice, outdated playbooks, and hustle-for-hustle’s-sake mentality. This is a raw, insightful conversation about confronting chaos, aligning teams with True North values 🧭, and leading with both strategy and soul. ❤️🧠

Whether you're a founder, exec, or emerging leader, you’ll walk away with frameworks, clarity, and a new perspective on revenue that goes far beyond spreadsheets and KPIs.

👉 Tune in to rethink what growth really looks like—and how to build it with intention.

#RevenueLeadership #CROThinking #PurposeDrivenGrowth #LowFrictionBusiness