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"Living a Revenue Culture" podcast
Explore how to continually make a profit in a people first organization. Learn with Rick McPartlin CEO of The Revenue Game® the power and joy of "Living a Revenue Culture" one podcast at a time.Our Guest Today Is Matt Hensler! Matt is the VP of Marketing at “Imaging Brands” a thought leader in the professional photography world for over a decade. Matt has a powerful start to branding and business growth at “Imaging Brands”. He starts from a WorldView which drives purpose and Revenue Strategy as fundamental to business value delivered. When "Living a Revenue Culture" Matt keeps a foot in the strategic effort and a foot in operational leadership to create intentional outcomes in the market.
Episodes
92 episodes
The Difference Between Sales and Real Business Development 💼
In this episode of Living a Revenue Culture, Rick McPartlin and Josh Toupalik sit down with Mikey Maynard, a longtime revenue science practitioner, business development expert, and human capital strategist. 💡Mikey shares lessons from de...
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Business Development Is Chess, Sales Is Checkers ♟️ | Building Revenue Through Relationships
In this episode of Living a Revenue Culture, Rick McPartlin and Josh Toupalik sit down with Luke Voivoda and Cameron Eck of Ace Business Development for a sharp conversation on what actually drives growth. They...
Marketing Isn’t Broken… Your Architecture Is 🧠🏗️
In this episode of Living a Revenue Culture, Rick sits down with fractional CMO Paul Mutuura to break down why most marketing fails before it ever has a chance to work. 🚫📣This conversation goes far beyond ads, SEO, and tactics. ...
Why Young Entrepreneurs Need Revenue Strategy, Not Just Hustle 🚀💡
In this episode of Living a Revenue Culture 🎙️, Rick and Josh sit down with Precious Akupanyin to talk about what young entrepreneurs, freelancers, and content creators are missing when it comes to real business growth. Instead of just...
Why Smart Teams Still Struggle: The Hidden Cost of Misalignment ⚠️🤝
What if your real growth problem isn’t sales… it’s misalignment? In this episode of Living a Revenue Culture, Rick and Josh sit down with Jon Klein and Paul Sim to break down why organizations stall when teams don’...
From Revenue Science to Real Execution 🎯 | Building the Partner Community
Welcome to Year 6 of Living a Revenue Culture 🎙️🚀 — where we focus on one thing: maximizing profit with the resources you already have 💰. Revenue Science defines a revenue culture as optimizing your people in a low-fri...
Gen Z Meets Revenue Science: 🚀 Building Trust, Value, and Growth in a Digital-First World
What happens when Gen Z execution meets Revenue Science thinking? 🚀In this episode of Living a Revenue Culture, Rick McPartlin sits down with his grandson Joshua Toupalik—entrepreneur, digital operator, and founder of Golden Horizon Med...
From $7.10/Hour to Inc. 5000: Natalia Zacharin’s Playbook for Predictable Profit 💰📈
What do you do when life forces a reset—and you’re starting over at $7.10/hour as a single mom? 💔➡️💪 In this episode of Living a Revenue Culture, Rick sits down with Natalia Zacharin, an Inc. 5000 entrepreneur whose story...
Stop Letting Chaos Steal 20–40% of Your Revenue
In this solo episode of Living a Revenue Culture, Rick McPartlin pulls back the curtain on a painful truth: most companies are quietly losing 20–40% of their top-line revenue to pure revenue chaos—silos, rework, mixed messages, and “dumb stuff”...
Bridging Academe and Industry: How Alabama A&M Is Redefining Business Education
In this episode of Living a Revenue Culture, Rick sits down with Dr. Timothy Mantz, Interim Dean of the College of Business and Public Affairs at Alabama A&M University, to explore what it really takes to prepare students for the real world...
Stop Selling. Start Connecting. Why Relationships Close More Deals - Rick McPartlin & Luke Voivoda
In this episode of Living a Revenue Culture, Rick McPartlin sits down with Luke Voivoda — founder of Ace Business Development and self-proclaimed Professional Friend Maker.Luke shares how he built a career by doing the oppo...
🚀 De-Risking Strategy & Driving Alignment 💡 | Susan Schramm on Living a Revenue Culture 🎙️
What separates strategies that succeed from those that fail? In this episode of Living a Revenue Culture, host Rick McPartlin sits down with Susan Bailey Schramm, founder of Go to Market Impact, to uncover why even the ...
🚀 AI, Purpose & the 80/20 Rule: How Jacob McGill Helps Companies Scale with Confidence 💡
In this episode of Living a Revenue Culture 🎙️, Rick sits down with Jacob McGill, founder & CEO of 8020 Media, for a conversation that’s part survival story 💥 and part masterclass in scaling businesses 🚀.After ...
💡 Hire Smarter, Not Harder! 🚀 The 80% Rule & Talent Lifecycle with Tricia Neves 👥
In this episode of Living a Revenue Culture 🎙️, Rick sits down with Tricia Neves — founder of Hiring by Design 💼 and nationally recognized expert in science-based talent analysis 🔍. Since 1998, Tricia has been helping organizati...
🎯 “The Revenue Revolution: How Yaa Rewired Her Strategy to Scale” 🧬📊
In this powerful episode, we sit down with Yaa—an MBA graduate and newly certified CRO Thinker—to explore what it really takes to generate revenue in a modern, low-friction, purpose-driven business. 💼✨Forget the generic advice, outdated ...
🚨📉💡Why Most Companies Fail (and How to Avoid It) 🚨📉💡
In this episode of Living a Revenue Culture, Rick sits down with John Kloian — a seasoned entrepreneur, systems thinker, and recent graduate of the Revenue Science CRO certification.Together, they dive into what it really takes to build...
🚗🌍 From Car Sales to Global Impact: Melissa White’s Masterclass in 💪 Courage,🧠Clarity, and💰Revenue
What do enterprise sales, personal purpose, neuroscience, and justice have in common? Melissa White.In this inspiring episode of Living a Revenue Culture, Rick McPartlin sits down with global enterprise sales expert and purpose-driven c...
From Private Equity to Purpose-Driven Profit 💼➡️💡 | The Truth About Operators
What really happens behind closed doors when private equity takes over? 👀 Kit Lisle — founder of The Operators and private equity veteran — reveals the raw truth about leadership turnover, short-term mindsets, and how to actua...
Unlocking the Freedom Factor: How HR Solutions 💼✨ Can Release Pressure and Drive Growth 📈
Unlocking the Freedom Factor: How HR Solutions 💼✨ Can Release Pressure and Drive Growth 📈 Welcome to Living a Revenue Culture! In this episode, we sit down with Rick Maher, a visionary leader who’s changing how small to mid-sized b...
🎙️ From Fashion to Tech to Revenue Leadership 👗💻🧠
🎙️ From Fashion to Tech to Revenue Leadership — Loree Lash-Valencia shares the journey of a true creative strategist 👗💻🧠In this episode of The Revenue Game Podcast, we unpack:💡 Why creativity is a business skill, not just an art...
🎙️ “You’ll Never Talk to Customer Service the Same Way Again…” 🤯
🎙️ “You’ll Never Talk to Customer Service the Same Way Again…” 🤯How BrainCX Is Redefining AI Conversations with Rick McPartlin & Tariq Alinur💡 What if your customer service experience felt like talking to your smartest, kindest ...
💰 Own Your Revenue or Be Owned By It: A Proven System for 182% Growth 🚀
In this episode of Living a Revenue Culture, Rick McPartlin sits down with Rion Westfall—rocket engineer turned international consultant, gold mine owner, and creator of the Own Your Revenue™ Process.Rion’s not just another voice in the...
📉How DIY is Stealing Your Capital📉: Rick McPartlin & Robyn Bowles
🔹 Episode Description:In this episode of Living a Revenue Culture, Rick McPartlin sits down with Robyn Bowles, a Business Optimizer and Cost Reduction Specialist, to uncover the hidden costs that are holding businesses back. 💰🚀Many ...
🚀 How I Discovered the Science of Business Growth | My Story (Rick McPartlin) 🚀
What does it take to build a thriving, purpose-driven business? In this video, Rick McPartlin shares his journey—from growing up in the automotive world to pioneering Revenue Science, a game-changing approach that helps businesses maximize prof...
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