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"Living a Revenue Culture" podcast
Explore how to continually make a profit in a people first organization. Learn with Rick McPartlin CEO of The Revenue Game® the power and joy of "Living a Revenue Culture" one podcast at a time.Our Guest Today Is Matt Hensler! Matt is the VP of Marketing at “Imaging Brands” a thought leader in the professional photography world for over a decade. Matt has a powerful start to branding and business growth at “Imaging Brands”. He starts from a WorldView which drives purpose and Revenue Strategy as fundamental to business value delivered. When "Living a Revenue Culture" Matt keeps a foot in the strategic effort and a foot in operational leadership to create intentional outcomes in the market.
Podcasting since 2021 • 81 episodes
"Living a Revenue Culture" podcast
Latest Episodes
🚀 De-Risking Strategy & Driving Alignment 💡 | Susan Schramm on Living a Revenue Culture 🎙️
What separates strategies that succeed from those that fail? In this episode of Living a Revenue Culture, host Rick McPartlin sits down with Susan Bailey Schramm, founder of Go to Market Impact, to uncover why even the ...
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Season 2
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Episode 15
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47:34
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🚀 AI, Purpose & the 80/20 Rule: How Jacob McGill Helps Companies Scale with Confidence 💡
In this episode of Living a Revenue Culture 🎙️, Rick sits down with Jacob McGill, founder & CEO of 8020 Media, for a conversation that’s part survival story 💥 and part masterclass in scaling businesses 🚀.After ...
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Season 2
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Episode 14
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48:50
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💡 Hire Smarter, Not Harder! 🚀 The 80% Rule & Talent Lifecycle with Tricia Neves 👥
In this episode of Living a Revenue Culture 🎙️, Rick sits down with Tricia Neves — founder of Hiring by Design 💼 and nationally recognized expert in science-based talent analysis 🔍. Since 1998, Tricia has been helping organizati...
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Season 2
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Episode 13
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53:55
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🎯 “The Revenue Revolution: How Yaa Rewired Her Strategy to Scale” 🧬📊
In this powerful episode, we sit down with Yaa—an MBA graduate and newly certified CRO Thinker—to explore what it really takes to generate revenue in a modern, low-friction, purpose-driven business. 💼✨Forget the generic advice, outdated ...
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Season 2
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Episode 12
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23:58
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🚨📉💡Why Most Companies Fail (and How to Avoid It) 🚨📉💡
In this episode of Living a Revenue Culture, Rick sits down with John Kloian — a seasoned entrepreneur, systems thinker, and recent graduate of the Revenue Science CRO certification.Together, they dive into what it really takes to build...
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Season 2
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Episode 11
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51:15
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