"Living a Revenue Culture" podcast
Explore how to continually make a profit in a people first organization. Learn with Rick McPartlin CEO of The Revenue Game® the power and joy of "Living a Revenue Culture" one podcast at a time.Our Guest Today Is Matt Hensler! Matt is the VP of Marketing at “Imaging Brands” a thought leader in the professional photography world for over a decade. Matt has a powerful start to branding and business growth at “Imaging Brands”. He starts from a WorldView which drives purpose and Revenue Strategy as fundamental to business value delivered. When "Living a Revenue Culture" Matt keeps a foot in the strategic effort and a foot in operational leadership to create intentional outcomes in the market.
Podcasting since 2021 • 84 episodes
"Living a Revenue Culture" podcast
Latest Episodes
Stop Letting Chaos Steal 20–40% of Your Revenue
In this solo episode of Living a Revenue Culture, Rick McPartlin pulls back the curtain on a painful truth: most companies are quietly losing 20–40% of their top-line revenue to pure revenue chaos—silos, rework, mixed messages, and “dumb stuff”...
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Season 2
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Episode 18
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47:42
Bridging Academe and Industry: How Alabama A&M Is Redefining Business Education
In this episode of Living a Revenue Culture, Rick sits down with Dr. Timothy Mantz, Interim Dean of the College of Business and Public Affairs at Alabama A&M University, to explore what it really takes to prepare students for the real world...
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Season 2
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Episode 17
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51:11
Stop Selling. Start Connecting. Why Relationships Close More Deals - Rick McPartlin & Luke Voivoda
In this episode of Living a Revenue Culture, Rick McPartlin sits down with Luke Voivoda — founder of Ace Business Development and self-proclaimed Professional Friend Maker.Luke shares how he built a career by doing the oppo...
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Season 2
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Episode 16
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47:54
🚀 De-Risking Strategy & Driving Alignment 💡 | Susan Schramm on Living a Revenue Culture 🎙️
What separates strategies that succeed from those that fail? In this episode of Living a Revenue Culture, host Rick McPartlin sits down with Susan Bailey Schramm, founder of Go to Market Impact, to uncover why even the ...
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Season 2
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Episode 15
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47:34
🚀 AI, Purpose & the 80/20 Rule: How Jacob McGill Helps Companies Scale with Confidence 💡
In this episode of Living a Revenue Culture 🎙️, Rick sits down with Jacob McGill, founder & CEO of 8020 Media, for a conversation that’s part survival story 💥 and part masterclass in scaling businesses 🚀.After ...
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Season 2
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Episode 14
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48:50