.png)
"Living a Revenue Culture" podcast
Explore how to continually make a profit in a people first organization. Learn with Rick McPartlin CEO of The Revenue Game® the power and joy of "Living a Revenue Culture" one podcast at a time.Our Guest Today Is Matt Hensler! Matt is the VP of Marketing at “Imaging Brands” a thought leader in the professional photography world for over a decade. Matt has a powerful start to branding and business growth at “Imaging Brands”. He starts from a WorldView which drives purpose and Revenue Strategy as fundamental to business value delivered. When "Living a Revenue Culture" Matt keeps a foot in the strategic effort and a foot in operational leadership to create intentional outcomes in the market.
"Living a Revenue Culture" podcast
Stop Selling. Start Connecting. Why Relationships Close More Deals - Rick McPartlin & Luke Voivoda
In this episode of Living a Revenue Culture, Rick McPartlin sits down with Luke Voivoda — founder of Ace Business Development and self-proclaimed Professional Friend Maker.
Luke shares how he built a career by doing the opposite of traditional sales:
Instead of selling, he builds genuine relationships — and revenue follows.
You’ll hear:
- How he grew a career in GovCon (government contracting)
- Why sales is shifting from persuasion → connection
- The mindset shift that made his brand stand out on LinkedIn
- How fractional business development works and who it's for
If you’ve ever felt like selling is “pushy,” this conversation shows a new path:
Relationships create revenue.