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"Living a Revenue Culture" podcast
Explore how to continually make a profit in a people first organization. Learn with Rick McPartlin CEO of The Revenue Game® the power and joy of "Living a Revenue Culture" one podcast at a time.Our Guest Today Is Matt Hensler! Matt is the VP of Marketing at “Imaging Brands” a thought leader in the professional photography world for over a decade. Matt has a powerful start to branding and business growth at “Imaging Brands”. He starts from a WorldView which drives purpose and Revenue Strategy as fundamental to business value delivered. When "Living a Revenue Culture" Matt keeps a foot in the strategic effort and a foot in operational leadership to create intentional outcomes in the market.
"Living a Revenue Culture" podcast
Bridging Academe and Industry: How Alabama A&M Is Redefining Business Education
In this episode of Living a Revenue Culture, Rick sits down with Dr. Timothy Mantz, Interim Dean of the College of Business and Public Affairs at Alabama A&M University, to explore what it really takes to prepare students for the real world of business.
Drawing on his career as a Madison Avenue creative director, marketer, and turnaround executive, Dr. Mantz shares how he’s reshaping business education with experiential learning, real company projects, internships, and a focus on Revenue Science™ / SmartRev thinking.
They discuss:
Why so many graduates aren’t truly “job-ready” – and how to fix it
The gap between classroom expectations and employer reality
How to reduce cross-silo conflict and build a true revenue culture
Why “making money with your customer” beats “making money from your customer”
How Alabama A&M is partnering with Fortune 200 firms to test-drive students and raise performance for everyone
If you care about talent, leadership, and the future of revenue, this conversation will change how you think about both education and business.