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"Living a Revenue Culture" podcast
Explore how to continually make a profit in a people first organization. Learn with Rick McPartlin CEO of The Revenue Game® the power and joy of "Living a Revenue Culture" one podcast at a time.Our Guest Today Is Matt Hensler! Matt is the VP of Marketing at “Imaging Brands” a thought leader in the professional photography world for over a decade. Matt has a powerful start to branding and business growth at “Imaging Brands”. He starts from a WorldView which drives purpose and Revenue Strategy as fundamental to business value delivered. When "Living a Revenue Culture" Matt keeps a foot in the strategic effort and a foot in operational leadership to create intentional outcomes in the market.
"Living a Revenue Culture" podcast
Stop Letting Chaos Steal 20–40% of Your Revenue
In this solo episode of Living a Revenue Culture, Rick McPartlin pulls back the curtain on a painful truth: most companies are quietly losing 20–40% of their top-line revenue to pure revenue chaos—silos, rework, mixed messages, and “dumb stuff” that burns time, energy, and profit.
Rick breaks down a simple way to think about your world in three levels so you can finally take control of the part you do own: your purpose, your people, your offers, and your revenue strategy. He explains why you’ll never maximize profit until you first optimize your people and give them a low-friction context to transfer value to customers.
You’ll hear Rick talk about:
How to spot revenue chaos inside your business
The difference between big-purpose companies and mercenary ones
Why chasing “everyone” on the Bell Curve guarantees mediocre results
How a clear revenue roadmap (volume, velocity, and value) lets you grow on purpose instead of by accident
If you’re a CEO, founder, or revenue leader who suspects you’re working way too hard for the results you’re getting, this episode will help you see where the money is leaking—and what to do about it.