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"Living a Revenue Culture" podcast
Explore how to continually make a profit in a people first organization. Learn with Rick McPartlin CEO of The Revenue Game® the power and joy of "Living a Revenue Culture" one podcast at a time.Our Guest Today Is Matt Hensler! Matt is the VP of Marketing at “Imaging Brands” a thought leader in the professional photography world for over a decade. Matt has a powerful start to branding and business growth at “Imaging Brands”. He starts from a WorldView which drives purpose and Revenue Strategy as fundamental to business value delivered. When "Living a Revenue Culture" Matt keeps a foot in the strategic effort and a foot in operational leadership to create intentional outcomes in the market.
"Living a Revenue Culture" podcast
From $7.10/Hour to Inc. 5000: Natalia Zacharin’s Playbook for Predictable Profit 💰📈
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What do you do when life forces a reset—and you’re starting over at $7.10/hour as a single mom? 💔➡️💪 In this episode of Living a Revenue Culture, Rick sits down with Natalia Zacharin, an Inc. 5000 entrepreneur whose story is equal parts heartwarming and brutally practical.
Natalia breaks down how she went from “side-gig bookkeeping” (with no formal training) into building real decision support for founders—moving into fractional CFO services so clients don’t just “have numbers”… they know what to do with them. 🧾➡️📈
In this conversation, you’ll hear:
✅ Why “bookkeeping isn’t data entry” (it’s clarity)
✅ How to separate business vs. personal money and start bookkeeping immediately 🏦
✅ The hidden “cost of chaos” (20–40% of top line) and how to recover it 💸🧯
✅ Why forecasting becomes your “crystal ball” 🔮
✅ Her hiring method (3 interviews + scorecards + personality tests) to get the right people in the right seats 👥
✅ The non-negotiable truth: no sales = no business 📣
🆘 Need help finding the levers that move revenue + profit? Natalia can help—reach out here 👉 https://zacharinconsulting.com/revenue/