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"Living a Revenue Culture" podcast
Explore how to continually make a profit in a people first organization. Learn with Rick McPartlin CEO of The Revenue Game® the power and joy of "Living a Revenue Culture" one podcast at a time.Our Guest Today Is Matt Hensler! Matt is the VP of Marketing at “Imaging Brands” a thought leader in the professional photography world for over a decade. Matt has a powerful start to branding and business growth at “Imaging Brands”. He starts from a WorldView which drives purpose and Revenue Strategy as fundamental to business value delivered. When "Living a Revenue Culture" Matt keeps a foot in the strategic effort and a foot in operational leadership to create intentional outcomes in the market.
"Living a Revenue Culture" podcast
Gen Z Meets Revenue Science: 🚀 Building Trust, Value, and Growth in a Digital-First World
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What happens when Gen Z execution meets Revenue Science thinking? 🚀
In this episode of Living a Revenue Culture, Rick McPartlin sits down with his grandson Joshua Toupalik—entrepreneur, digital operator, and founder of Golden Horizon Media—to talk about the future of revenue, trust, and business growth in a digital-first world.
Joshua has spent the last decade helping modernize how Revenue Science is delivered—turning decades of IP into scalable systems using AI, digital platforms, and new learning models. Together, Rick and Josh explore how timeless revenue principles adapt to modern tools without losing their core purpose.
🔥 In this episode:
Why most businesses confuse transactions with real value transfer
How Gen Z learns, experiments, and solves problems differently
Using AI to save time ⏱️, reduce friction, and scale trust
Why creating content is digital real estate 🏗️
The shift from SEO to AI-driven discovery 🤖
How Gen Z and Boomers can win together 🤝
This conversation also previews where the podcast is headed next—more visuals, more education, more community, and more voices shaping the future of Revenue Science.
Whether you’re a business owner, consultant, leader, or someone early in your career, this episode offers a clear look at how revenue, trust, and culture are evolving—and how to stay ahead.