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"Living a Revenue Culture" podcast
Explore how to continually make a profit in a people first organization. Learn with Rick McPartlin CEO of The Revenue Game® the power and joy of "Living a Revenue Culture" one podcast at a time.Our Guest Today Is Matt Hensler! Matt is the VP of Marketing at “Imaging Brands” a thought leader in the professional photography world for over a decade. Matt has a powerful start to branding and business growth at “Imaging Brands”. He starts from a WorldView which drives purpose and Revenue Strategy as fundamental to business value delivered. When "Living a Revenue Culture" Matt keeps a foot in the strategic effort and a foot in operational leadership to create intentional outcomes in the market.
"Living a Revenue Culture" podcast
From Revenue Science to Real Execution 🎯 | Building the Partner Community
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Welcome to Year 6 of Living a Revenue Culture 🎙️🚀 — where we focus on one thing: maximizing profit with the resources you already have 💰. Revenue Science defines a revenue culture as optimizing your people in a low-friction context (because people don’t optimize in chaos) 🧠⚙️
In this episode, Rick McPartlin and Joshua Toupalik are joined by Brad Cartier, our new delivery partner 🤝 — and we unpack how we’re upgrading the way we deliver services, not just talk strategy. We’re building a stronger partner community so clients can move from insight → execution → outcomes 🔥📈
What you’ll hear inside 👇
✅ What “revenue culture” actually means (in plain English)
✅ Why we’re blending Gen Z + boomer strengths for better outcomes 👥⚡
✅ Why your content is digital real estate 🏡📲 (and how it builds trust over time)
✅ How we’re evolving the show + delivery model going forward 🎥🧩
💬 Got a topic you want covered next? Send it in—we build future episodes around real questions and real execution.