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"Living a Revenue Culture" podcast
Explore how to continually make a profit in a people first organization. Learn with Rick McPartlin CEO of The Revenue Game® the power and joy of "Living a Revenue Culture" one podcast at a time.Our Guest Today Is Matt Hensler! Matt is the VP of Marketing at “Imaging Brands” a thought leader in the professional photography world for over a decade. Matt has a powerful start to branding and business growth at “Imaging Brands”. He starts from a WorldView which drives purpose and Revenue Strategy as fundamental to business value delivered. When "Living a Revenue Culture" Matt keeps a foot in the strategic effort and a foot in operational leadership to create intentional outcomes in the market.
"Living a Revenue Culture" podcast
The Difference Between Sales and Real Business Development 💼
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In this episode of Living a Revenue Culture, Rick McPartlin and Josh Toupalik sit down with Mikey Maynard, a longtime revenue science practitioner, business development expert, and human capital strategist. 💡
Mikey shares lessons from decades in B2B leadership, including his time helping grow major technology businesses, building captive leasing models, advising companies as a fractional CRO, and coaching executives through career transitions.
The conversation explores why true business development is not the same as sales, why companies keep making costly hiring and onboarding mistakes, and how selfless leadership creates stronger people, stronger teams, and stronger revenue outcomes. 🚀
The episode also dives into business acumen, job benchmarking, people analytics, executive relationships, and the difference between chasing short-term deals and building long-term platinum-quality customers.
For business owners, executives, sales leaders, and young professionals, this episode offers a powerful look at how revenue is really created through people, trust, leadership, and disciplined business development. 🤝