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"Living a Revenue Culture" podcast
Explore how to continually make a profit in a people first organization. Learn with Rick McPartlin CEO of The Revenue Game® the power and joy of "Living a Revenue Culture" one podcast at a time.Our Guest Today Is Matt Hensler! Matt is the VP of Marketing at “Imaging Brands” a thought leader in the professional photography world for over a decade. Matt has a powerful start to branding and business growth at “Imaging Brands”. He starts from a WorldView which drives purpose and Revenue Strategy as fundamental to business value delivered. When "Living a Revenue Culture" Matt keeps a foot in the strategic effort and a foot in operational leadership to create intentional outcomes in the market.
"Living a Revenue Culture" podcast
🎯 Your Investments Are Failing Because Your Team Isn’t Aligned
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In this episode of Living a Revenue Culture, Rick McPartlin and Josh Toupalik sit down with Dan Miller and Deb Krizmanich of Business Value Story to explore one of the biggest hidden problems inside organizations: major investments often fail because leaders never fully define what success looks like.
Dan and Deb explain why business value must be clearly articulated before companies invest in technology, transformation, go-to-market initiatives, M&A, strategic partnerships, or major growth projects. They share how misalignment creates rework, slows execution, increases cost, damages trust, and causes teams to move forward without a shared understanding of the value they are supposed to create.
This conversation dives into how organizations can uncover hidden business value, bring the right leaders into the room, create a common language around outcomes, and turn significant investments into measurable returns.
Topics include:
💡 Why every organization needs a clear business value story
🎯 How to define success before making major investments
⚠️ The hidden cost of misalignment and rework
📈 How business outcomes improve execution and ROI
🤝 Why cross-functional alignment unlocks hidden value
🧠 How leaders can connect people, strategy, technology, and revenue
🔥 Why business value may be the great unifier inside an organization