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"Living a Revenue Culture" podcast
Explore how to continually make a profit in a people first organization. Learn with Rick McPartlin CEO of The Revenue Game® the power and joy of "Living a Revenue Culture" one podcast at a time.Our Guest Today Is Matt Hensler! Matt is the VP of Marketing at “Imaging Brands” a thought leader in the professional photography world for over a decade. Matt has a powerful start to branding and business growth at “Imaging Brands”. He starts from a WorldView which drives purpose and Revenue Strategy as fundamental to business value delivered. When "Living a Revenue Culture" Matt keeps a foot in the strategic effort and a foot in operational leadership to create intentional outcomes in the market.
"Living a Revenue Culture" podcast
10 Years of Revenue Science: What Actually Works? | Wayne Anaka
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🎙️ 10 Years of Revenue Science: What Actually Works? | Wayne Anaka
What happens when you spend a decade not just learning Revenue Science, but actually applying it? 📈🧠
In this episode of Living a Revenue Culture, Rick McPartlin and Josh Toupalik sit down with Wayne Anaka, one of the very first people to complete the Chief Revenue Officer Thinking certification and a longtime member of the Revenue Science community.
Wayne shares his journey from more than 50 years in aviation ✈️ to building, growing, and selling a company—and how discovering Revenue Science changed the direction of his business and the way he thinks about growth.
We explore:
🔹 How Revenue Science has evolved over the last 10 years
🔹 Why organizational alignment is critical to profitable growth
🔹 Taking the guesswork out of revenue growth 📊
🔹 Why your people are your greatest asset
🔹 Building teams around individual "superpowers" 💪
🔹 How Revenue Science applies beyond sales and marketing
🔹 Wayne's concept of Revenue Engineering across operations, finance, and HR
🔹 How AI can complement people instead of simply replacing them 🤖
🔹 The connection between leadership, trust, safety, productivity, and revenue
🔹 Wayne's advice for leaders discovering SmartRev™ and Revenue Science™ today
Wayne has had a front-row seat to the evolution of Revenue Science from its earliest certification program to what has become SmartRev™ today—and his message is clear: sustainable revenue growth starts when the entire organization aligns around one goal. 🎯
Whether you're a CEO, CRO, business owner, consultant, or leader trying to build a true Revenue Culture, this conversation offers lessons from someone who has been applying these principles for a decade.
🎧 Watch now and discover what 10 years of Revenue Science looks like in the real world.
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