Marketing Espresso

The foolproof strategy to grow your podcast audience with Deirdre Tshien

September 27, 2022 Bec Chappell Season 1 Episode 113
Marketing Espresso
The foolproof strategy to grow your podcast audience with Deirdre Tshien
Show Notes

Do you want to achieve growth, expansion, and reach in your podcasting business? Deirdre Tshien is sharing the solution so that you can get there.

"Podcasts are an investment of time, and time is a waste of money."

Deirdre is the Co-founder & CEO of Capsho, the world’s first AI-powered Podcast Copywriter! She is the creator of Content Honey Traps, author of Honey Trap Marketing and host of the Grow My Podcast Show and The Podcasting Entrepreneur.

A serial entrepreneur, she has founded and led 7 businesses across 5 industries in the last 9 years, and has navigated the entire spectrum of experiences and emotions (the good, the bad and the ugly) that comes with starting, running, closing and exiting businesses. 

With her hands-on experience in successfully growing her businesses to 6 & 7 figures, she now helps experts who podcast beat obscurity!

In this episode, you will learn the following:

1. How to promote a podcast using passive, organic, and active marketing techniques
2. The importance of creating content off the back of a podcast
3. How to leverage other people's audiences to grow your own

Resources:
E: deirdre@capsho.com
W: www.capsho.com & www.deirdretshien.com
IG: @deirdretshien & @capshohq
Podcast: www.growmypodcastshow.com

Chapter Summaries:
[00:04:14] - Podcasts are an investment of time, and time is a waste of money. 70% of podcasting shows don't make it past their first 7-8 episodes. Capsho is an AI-powered podcast copywriter app that helps you to promote your podcast on the Podcast app.

[00:08:13] - How do you promote your podcast? There are four levels of promotion. The first level is passive organization marketing. The second level is Active organic marketing. And the third level is social media. The fourth level is to engage with your audience on social media to increase their interest and discoverability.

[00:11:00] - In the second tier of Active Organic marketing, focus is on creating content off the back of it. In the third tier, focus on leveraging other people's audiences. Collaborating with other people is a good way to grow your audience. It's a gift to be given someone's audience.

[00:14:49] - Diedre has been podcasting for over 100 episodes. Now she is trying to promote her podcast through paid ads and social media platforms. She recommends using a test-and-learn approach to promote a podcast. She will put all the details of where to find her in the show.

Other episodes you'll enjoy:
Is Marketing Obsolete?
Perfectionism Blocker
Hard times = Business growth 

Connect with me:
Instagram @bec_chappell
LinkedIn – Rebecca Chappell

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This podcast has been produced and edited by Snappystreet Creative





Connect with me: Instagram @bec_chappell
LinkedIn – Bec Chappell

This podcast has been produced and edited by Snappystreet Creative