It's one of my favourite topics to discuss because so often it is a business's missing link in their marketing - a siloed marketing team that is disconnected from the sales team, and more often than not, the other teams that are customer-facing...

Is AI Going to Take Over Marketing? Let’s Talk About ItLately, I’ve been having a lot of conversations with business owners and marketers who are wondering the same thing - is AI going to take over marketing? And more imp...

Why Brand Marketing Isn’t Dead (And Might Just Be Making a Comeback)You know that feeling when you know you’re onto something, but the whole industry seems to be sprinting in the opposite direction? That’s been me with brand mar...

Brand marketing - yep, despite being inundated for years with digital marketing trends, brand marketing is coming back! (And so it should!)Today I am discussing the resurgence of influencer marketing and how it's being influenced by curr...

AI can do it all... So why, when we can use it to produce our next LinkedIn headshot, or our next blog post or our next stock image, would we ever need to invest in photography, content writing or anything creative again? It's a great question ...

This episode, I’m hijacking our usual marketing talk to dive deep into a more personal journey as I hit my 37th birthday on the 20th April.Join me as I reflect on what it's like to be in your late thirties, navigating life as a business ...

You hear me say it all the time, I even wrote a white paper about it - now I have a fellow Marketier to send you the message! In this episode of Marketing Espresso, I had the pleasure of chatting with Tania Fielding, an award-winnin...

It's my business birthday and that can only mean ONE thing - a reflection episode...In this episode of Marketing Espresso, I dive into the raw and unfiltered truth about being in business for five years. From battling bouts o...

I love getting a guest back on - and in this episode I welcome back Dan Nikas, Dan shares with us his strategies that have driven 20-30% of revenue for his global fitness apparel brand, Gear Bunch. We discuss the evoluti...

CRMs! Do you need one? What is a CRM Customer Relationship Management (CRM) system? You asked I am delivering! What part do CRMs play in driving business success (and customer relationship success... and sales success... and pipelin...

So you're finding people don't want to pay your prices... Is your pricing strategy wrong OR are you just not positioning yourself right in your marketing? I have Tahnee Sanders on to discuss just this!Tahnee shares her journey from journ...

Last week I spoke about If you have a team, and they're not a part of your marketing strategy you are truly missing a vital piece of the marketing puzzle.This week, I dive (again) into the critical importance of involving your entire tea...

Marketing can be done so much more efficiently and easily with the right tech... But how do you know what tech is the right tech!?Well today we have someone who specialises in this space joining us to chat about what tech might be right ...

If your team isn't on your marketing journey - then you don't have a marketing journey! In this episode of Marketing Espresso, I delve into the pivotal role teams play in successful marketing strategies. I stand by this statement be...

I always love getting a guest back on the show and Aleyx Ward is no exception! In this episode, we dive deep into the often overlooked but crucial aspect of marketing: research. Aleyx is going to give us her secret resea...

Everyone is looking for that silver bullet in marketing... And LinkedIn seems to now be "on trend."With people flooding to the platform because (and I am sure you've heard it) only 1% of users generate content so you have to be in that t...

In this episode of Marketing Espresso, I'm thrilled to welcome back Suzanne Reilley, an acclaimed business coach, marketing strategist, and copy advisor specialising in professional service businesses and online course creators.We're div...

I on-board clients monthly... Whether it be to work with them on their strategy in quick sessions for a few months or engage in a longer-term project getting their entire business on the right marketing track...But regardless of the type...

I often say it, the key to social media success is in the name... SOCIAL media, so I have the queen of the DMS Katrina Collins here to help you level up your use of social media as a channel.Katrina has helped countless businesses achiev...

What even is content marketing? Do I need it? Well, today I am answering those questions... plus whether it is still relevant in todays marketing and digital landscape.I breakdown how storytelling, case studies, and creating ...

Whether you want to believe it or not... Your website IS your digital shopfront... And your social media presence means nothing if they're not getting a seamless experience across all platforms/channels and interactions. 

The customer journey - one of the most important and most overlooked parts of your marketing strategy! So today I am delving into the importance of focusing on the customer journey over other marketing efforts. Despite t...

In this episode of Marketing Espresso, I'm thrilled to welcome PR and communications expert Lexy Mann. Many of you have asked about how to get more visibility and the vital role PR specialists play, so we dive deep into these topics. <...

 If you've ever felt that your Instagram following needs to be higher for your business to be "successful" then you're not alone. In this episode of Marketing Espresso, I address the pervasive imposter syndrome linked to Instag...

In this episode of Marketing Espresso, I sit down with the incredible Stephanie Brown to dive into the concept of finding your marketing dream job. Steph helps ambitious Marketers and Creatives identify their career purpose and land...