Verification on social media sounds like a badge of credibility, but is it really worth your money, data, or peace of mind? In this episode of Marketing Espresso, I unpack the truth about Meta and LinkedIn verification and why I person...

Thought leadership has become a buzzword in marketing, but what does it really mean and how can businesses use it to their advantage? In this episode of Marketing Espresso, I’m joined again by Karen Chalmers, Vice President of Marketin...

In this episode of Marketing Espresso, I’m joined by Quinn Palmer from Grow Class to talk about something that’s often oversimplified but hugely important – how to build marketing foundations that actually work for your business. We ex...

In this week’s Marketing Espresso, I’m diving into what makes advertising actually work — and yep, we’re using that Telstra ad as our case study.You know the one… catchy song, slightly annoying guy, and now, a bunch of versions ...

In this episode of Marketing Espresso, I chat with Leah from Snappystreet Creative about the ins and outs of podcasting. We explore whether starting a podcast is worth it for your business, the dedication required, and how impactful it can actu...

In this episode, I’m joined by Clare Walter - digital designer, branding expert and founder of Ignitely, to unpack what’s really going on with SEO right now. With AI changing how users search and how platforms like Google serve results, we’re d...

This week’s episode was inspired by a DM that slid into my inbox: “Is long-form content still important?” And look, I get it. The internet is full of opinions — and half of them contradict each other.Once upon a time,...

This week on Marketing Espresso, I sat down with the incredible Michelle J. Raymond - LinkedIn expert, bestselling author and B2B marketing powerhouse - to unpack a question I hear all the time: are LinkedIn company pages even worth the effort?...

Let’s be honest… writing ad copy that actually converts? It’s one of those things no one really teaches you — and winging it on Meta Ads gets expensive real quick.This week on Marketing Espresso, I’m joined...

We’re all out here chasing leads and trying to crack the visibility code... But what if the biggest opportunity in your business is already on your books?This episode was sparked by a DM I got asking: “How do I market t...

This week on Marketing Espresso, I’m joined by the fabulous Jodie McLean - Director of Gem Events and Hills District Businesswomen to talk all things events and why they’re so much more than just a nice excuse to dress up and ...

Let’s be honest—there’s a lot of fluff out there about storytelling in business. But if you’ve ever felt like you’re just “saying the thing” and no one’s really feeling it, this one’s for you.This week, I’m joined by the brillia...

Social media: it’s noisy, time-consuming, and often leaves you wondering if the return is worth the energy. But can you truly market your business without it?In this episode of Marketing Espresso, I’m unpacking the real...

In this episode of Marketing Espresso, I chat with Bonnie Wicks, founder of Third House Creative, about why traditional sales funnels are no longer effective and what’s replaced them. We unpack how buying behaviours have shifted, why t...

In this episode of Marketing Espresso, I am digging into a question I’ve been hearing a lot lately: why does LinkedIn feel so shit right now?With engagement dropping and content starting to look and sound the same, it's easy to ...

In this episode of Marketing Espresso, I sit down with the Andrea Levinson to unpack one of the most common challenges business owners face - maintaining consistency with their marketing efforts.Andrea is a Business Psychologist...

In this episode of Marketing Espresso, I reflect on a clever influencer campaign that caught my attention - and why it’s an excellent case study in how brands can blend data, AI and human behaviour in marketing. We cover everything fro...

In this episode of Marketing Espresso, I sit down with Stewart Webb, a seasoned digital marketing expert. Stuart brings deep experience across search, social, and display ads – and in this conversation, we focus on the platform many ar...

In this episode of Marketing Espresso, I break down the toxic marketing expectations being fuelled by Instagram, LinkedIn, TikTok, and every so-called marketing “guru” promising overnight success.I dive into why instant wins and...

In this episode of Marketing Espresso, I’m joined by Leanne Shelton, founder of Human Edge AI Training and author of AI Human Fusion. We dive into what it means to adopt a human-first approach to AI and why embracing AI isn’t ...

In this episode of Marketing Espresso, I tackle one of the most common frustrations I hear from business owners: “I don’t have time to market!” Whether you’re juggling client work, running a team, or just trying to survive the daily gr...

In this episode of Marketing Espresso, I sit down once again with Katrina Collins - founder of a global digital media marketing agency and champion of data-led strategy. If you missed our previous conversation, make sure to catch up, b...

In this episode of Marketing Espresso, I take a deep dive into the concept of below the line marketing and explain how it can be a game-changer for businesses that are tired of chasing likes and views. I also share a few personal anecdotes from...

In this episode, I sit down with the brilliant Tahnée Sanders to dive deep into one of the most asked questions in business: how do I get more enquiries?We cut through the noise and ca...

Let's chat marketing Jargon! In this solo episode of Marketing Espresso, I unpack the marketing jargon we don’t talk about enough anymore - "Above the Line" marketing. As someone with deep experience across both corporate a...