Marketing Espresso
Your easily digestible, quality shot of helpful marketing advice.
Marketing Espresso is a podcast about marketing strategy, branding, business growth and visibility for modern business owners. Hosted by marketing strategist Bec Chappell, the show explores what’s actually working in marketing right now - from content and email marketing to AI, branding, customer psychology and business growth.
Episodes
418 episodes
How to Build Trust When Everyone Is Using AI
In this episode of Marketing Espresso, I’m joined by Tahnée Sanders for a very honest conversation about AI, content marketing, originality, transparency and what it really means to show up online in a world flooded with generic content....
Engaging Audiences in the Age of Information Overload with Mel Kettle
In this episode of Marketing Espresso, I’m joined by Mel Kettle for a very honest conversation about what has really changed in marketing over the past 20 years and what, despite all the technology, still remains exactly the same.Mel and...
Brand Strategy vs Marketing Strategy: Why Your Business Needs Both with Clare Walter
Are you spending hours creating content, posting on social media, and trying every marketing tactic under the sun but still not seeing the results you want?In this episode of Marketing Espresso, I sit down with brand strategist and desig...
How to Stand Out on LinkedIn in an AI-Driven World with Kate Merryweather
If LinkedIn has been feeling harder lately, you are definitely not imagining it.Feeds are flooded with generic AI-generated posts, engagement feels repetitive, and there’s a growing sense that everyone is trying to sound the same. But ac...
AI, Marketing and Why Human Connection Still Wins with Brook McCathy
What actually works in marketing right now?That’s the question I keep hearing from business owners everywhere - from solo operators through to multi-million dollar companies. The reality is, a lot of the old marketing playbooks simply ar...
The Link Between Public Speaking & Personal Brand with Carmen Sederino
In this episode of Marketing Espresso, I’m joined by speaking coach, creative director and founder of Illuminated Story, Carmen Sederino, for a conversation about public speaking, visibility, leadership and personal branding.If you’ve ev...
Why Speaking Up Matters More Than Ever in the Age of AI with Theresa Miller
In this episode of Marketing Espresso, I’m joined by media trainer, author and communication expert Theresa Miller for a conversation that feels incredibly relevant right now.We dive into why speaking up matters more than ever in a world...
Social Media won't save your marketing
In this episode of Marketing Espresso, I’m diving into a question I’m hearing more than ever right now: where should I actually be marketing my business?Because if I’m being honest, a lot of people feel lost.The landscape feels no...
How to market when times get tough
In this episode of Marketing Espresso, I wanted to have a real, honest conversation about what’s actually happening in marketing right now - because let’s be honest, it feels messy.Between rising interest rates, cost of living pressures ...
What to send after someone joins your email list with Evelina Kaganovitch
Email marketing is not dead. In fact, it is one of the most valuable and underused channels in your business.In this episode of Marketing Espresso, I sit down with copywriter and email strategist Evelina Kaganovitch to talk about email s...
AI should amplify you, not replace you with Bonnie Wicks
In this episode of Marketing Espresso, I’m joined again by the brilliant Bonnie Wicks, and we dive straight into a conversation that’s becoming impossible to avoid: the rise of AI in small business and the growing trend of people trying to repl...
Enhancing Your Award Entries with AI with Heather Marano
In this episode of Marketing Espresso, I’m joined again by Heather from Green Door Co., and we dive into a question so many business owners are asking right now: Should I use AI to write my award submissions?With everyone leanin...
Leads won't save your business With Sim Kaur
In this episode of Marketing Espresso, I’m joined once again by the brilliant Simran Kaur, and we dive straight into one of the biggest misconceptions in the business world: the idea that leads alone will fix everything. It’s the belief so many...
The real power of networking with Quinn Palmer
In this episode of Marketing Espresso, I’m joined again by the brilliant and completely addictive-to-talk-to Quinn Palmer. This conversation picks up right where we left off, diving deeper into a shift we’re both seeing across Australia and bey...
How to plan your next event With Jodie McLean
In this episode of Marketing Espresso, I sit down with event strategist Jodie McLean from JEM Events to unpack something that looks simple on the surface but quickly becomes overwhelming once you start: planning an event that people ge...
Can we stop with the boring content.. please? With Michelle J Raymond
In this episode of Marketing Espresso, I’m joined again by the brilliant Michelle J. Raymond, and honestly, every time we chat, it could go on for hours. This conversation dives into something we both feel strongly about – why being “p...
Welcome to 2026
In the first episode of Marketing Espresso for 2026, I’m kicking off a new season format and sharing honestly where my head is at with marketing this year – what I’m seeing, what feels off, and what I’m personally doubling down on.After ...
2025 what an un-sexy year for marketing
After 400 episodes of Marketing Espresso, I’m closing out 2025 with a deep reflection on how marketing has shifted - and what’s stayed the same. This year has been dominated by talk of AI, automation, and digital shortcuts, but what I’...
Unlocking the potential of podcast guest appearances with Carrolee Moore
In this episode of Marketing Espresso, I sit down with the incredible Carrolee Moore from Texas to unpack the world of podcast guesting - and how to approach it strategically for genuine visibility and ROI.Carrolee shares her ex...
When sales and marketing speak the same language with Dominic Parsonson
Sales and marketing are often seen as two sides of the same coin - but in far too many businesses, they’re operating worlds apart. In this episode of Marketing Espresso, I sit down with Dominic Parsonson to explore why sales and market...
What does AI mean for story sharing? With Nimarta Verma
Storytelling has always been at the heart of human connection - it’s how we share meaning, build trust, and make sense of the world around us. But in the age of artificial intelligence, how do we keep our stories human?In this episode of...
Clear is better than Clever - Brand positioning the game changer with Asthaar Kool
In this episode of Marketing Espresso, I’m joined by Asthaar Kool to talk about one of the most powerful parts of business - positioning. It’s that invisible thread that determines whether people instantly get what you do, or sc...
The Future of Ads with Stewart Webb
In this episode of Marketing Espresso, I sit down again with Stewart Webb from Search Rescue to talk about one of my favourite topics - diversifying your marketing. If you’ve been relying on one channel or approach to reach your...
You're not lazy – you're protecting something with Andrea Levinson
If you’ve ever looked at your to-do list and thought, “Why am I being so lazy?”, this one’s for you. Today I’m joined by psychologist and coach Andrea Levinson to reframe that loaded word. We unpack why so many of us confuse ...
Your Brand Voice is the key to your AI sounding human with Leanne Shelton
In this episode I sit down once again with the incredible Leanne Shelton, CEO of Human Edge AI Training. Leanne brings her copywriting background & deep understanding of AI together to talk about something every business owner needs ...