After 400 episodes of Marketing Espresso, I’m closing out 2025 with a deep reflection on how marketing has shifted - and what’s stayed the same. This year has been dominated by talk of AI, automation, and digital shortcuts, but what I’...

In this episode of Marketing Espresso, I sit down with the incredible Carrolee Moore from Texas to unpack the world of podcast guesting - and how to approach it strategically for genuine visibility and ROI.Carrolee shares her ex...

Sales and marketing are often seen as two sides of the same coin - but in far too many businesses, they’re operating worlds apart. In this episode of Marketing Espresso, I sit down with Dominic Parsonson to explore why sales and market...

Storytelling has always been at the heart of human connection - it’s how we share meaning, build trust, and make sense of the world around us. But in the age of artificial intelligence, how do we keep our stories human?In this episode of...

In this episode of Marketing Espresso, I’m joined by Asthaar Kool to talk about one of the most powerful parts of business - positioning. It’s that invisible thread that determines whether people instantly get what you do, or sc...

In this episode of Marketing Espresso, I sit down again with Stewart Webb from Search Rescue to talk about one of my favourite topics - diversifying your marketing. If you’ve been relying on one channel or approach to reach your...

If you’ve ever looked at your to-do list and thought, “Why am I being so lazy?”, this one’s for you. Today I’m joined by psychologist and coach Andrea Levinson to reframe that loaded word. We unpack why so many of us confuse ...

In this episode I sit down once again with the incredible Leanne Shelton, CEO of Human Edge AI Training. Leanne brings her copywriting background & deep understanding of AI together to talk about something every business owner needs ...

In this episode of Marketing Espresso, I’m joined by Amy Winner from Wheels Up Collective, and together we dive deep into one of the biggest challenges brands face right now - trust.We all know that trust in media and marketing ...

If you’ve ever felt awkward saying no - to a client, a colleague, or even a friend, this episode will be a relief. I’m joined by communication specialist Colleen Kavanagh, who unpacks how to deliver a firm no without triggering defensive...

So many business owners see awards as nothing more than a shiny trophy or a pat on the back. But what if entering awards could actually be one of the smartest marketing moves you make this year?In this episode, I sit down with Heather Ma...

If you’ve ever boosted a post on a whim, tried a week of ads, sent one email and then decided the channel “doesn’t work”, this chat is for you. I sat down with strategist Simran Kaur to unpack why one-off marketing keeps stalling and what it ac...

In this episode I’m joined by marketing strategist TanIa Fielding (Little Luxe Marketing), whose career spans Nova, 3AW, Fairfax Media, the Canberra Times and WIN. Between us we’ve lived through marketing before social, watched the rise ...

In this episode of Marketing Espresso, I’m joined once again by Nicole Smith, founder of The Artisan Solutions, fractional COO and business systems strategist. Nicole and I often work alongside each other with clients, and this convers...

Verification on social media sounds like a badge of credibility, but is it really worth your money, data, or peace of mind? In this episode of Marketing Espresso, I unpack the truth about Meta and LinkedIn verification and why I person...

Thought leadership has become a buzzword in marketing, but what does it really mean and how can businesses use it to their advantage? In this episode of Marketing Espresso, I’m joined again by Karen Chalmers, Vice President of Marketin...

In this episode of Marketing Espresso, I’m joined by Quinn Palmer from Grow Class to talk about something that’s often oversimplified but hugely important – how to build marketing foundations that actually work for your business. We ex...

In this week’s Marketing Espresso, I’m diving into what makes advertising actually work — and yep, we’re using that Telstra ad as our case study.You know the one… catchy song, slightly annoying guy, and now, a bunch of versions ...

In this episode of Marketing Espresso, I chat with Leah from Snappystreet Creative about the ins and outs of podcasting. We explore whether starting a podcast is worth it for your business, the dedication required, and how impactful it can actu...

In this episode, I’m joined by Clare Walter - digital designer, branding expert and founder of Ignitely, to unpack what’s really going on with SEO right now. With AI changing how users search and how platforms like Google serve results, we’re d...

This week’s episode was inspired by a DM that slid into my inbox: “Is long-form content still important?” And look, I get it. The internet is full of opinions — and half of them contradict each other.Once upon a time,...

This week on Marketing Espresso, I sat down with the incredible Michelle J. Raymond - LinkedIn expert, bestselling author and B2B marketing powerhouse - to unpack a question I hear all the time: are LinkedIn company pages even worth the effort?...

Let’s be honest… writing ad copy that actually converts? It’s one of those things no one really teaches you — and winging it on Meta Ads gets expensive real quick.This week on Marketing Espresso, I’m joined...

We’re all out here chasing leads and trying to crack the visibility code... But what if the biggest opportunity in your business is already on your books?This episode was sparked by a DM I got asking: “How do I market t...

This week on Marketing Espresso, I’m joined by the fabulous Jodie McLean - Director of Gem Events and Hills District Businesswomen to talk all things events and why they’re so much more than just a nice excuse to dress up and ...