Do you want to achieve growth, expansion, and reach in your podcasting business? Deirdre Tshien is sharing the solution so that you can get there.
"Podcasts are an investment of time, and time is a waste of money."
Deirdre is the Co-founder & CEO of Capsho, the world’s first AI-powered Podcast Copywriter! She is the creator of Content Honey Traps, author of Honey Trap Marketing and host of the Grow My Podcast Show and The Podcasting Entrepreneur.
A serial entrepreneur, she has founded and led 7 businesses across 5 industries in the last 9 years, and has navigated the entire spectrum of experiences and emotions (the good, the bad and the ugly) that comes with starting, running, closing and exiting businesses.
With her hands-on experience in successfully growing her businesses to 6 & 7 figures, she now helps experts who podcast beat obscurity!
In this episode, you will learn the following:
1. How to promote a podcast using passive, organic, and active marketing techniques
2. The importance of creating content off the back of a podcast
3. How to leverage other people's audiences to grow your own
Resources:
E: deirdre@capsho.com
W: www.capsho.com & www.deirdretshien.com
IG: @deirdretshien & @capshohq
Podcast: www.growmypodcastshow.com
Chapter Summaries:
[00:04:14] - Podcasts are an investment of time, and time is a waste of money. 70% of podcasting shows don't make it past their first 7-8 episodes. Capsho is an AI-powered podcast copywriter app that helps you to promote your podcast on the Podcast app.
[00:08:13] - How do you promote your podcast? There are four levels of promotion. The first level is passive organization marketing. The second level is Active organic marketing. And the third level is social media. The fourth level is to engage with your audience on social media to increase their interest and discoverability.
[00:11:00] - In the second tier of Active Organic marketing, focus is on creating content off the back of it. In the third tier, focus on leveraging other people's audiences. Collaborating with other people is a good way to grow your audience. It's a gift to be given someone's audience.
[00:14:49] - Diedre has been podcasting for over 100 episodes. Now she is trying to promote her podcast through paid ads and social media platforms. She recommends using a test-and-learn approach to promote a podcast. She will put all the details of where to find her in the show.
Other episodes you'll enjoy:
Is Marketing Obsolete?
Perfectionism Blocker
Hard times = Business growth
Connect with me:
DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/
Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative