Marketing Espresso

When should marketing become a factor for my business?

September 29, 2022 Bec Chappell Season 1 Episode 114
Marketing Espresso
When should marketing become a factor for my business?
Show Notes

Do you find yourself: 

1. Overwhelmed by the cost of marketing 

2. Stressed about not being able to find the right solution 

3. frustrated by how long it's taking to find a solution 

Then this episode is for you!

So many businesses don’t worry about a marketing strategy when they start out because they simply don’t have the budgets, look I have been in that start-up phase I understand.

However, marketing doesn’t = money anymore.

You can invest very little and set yourself up for the future when you are seeking to do more than just rely on a word-of-mouth strategy.

In this episode I will talk you through not investing time and energy in marketing strategy from the get-go can be damaging down the track.

"Marketing is about being visible in your communications to your current customers. It's about being intentional and focused. Marketing and your brand need to be developed from day one."

From the beginning, marketing should be a factor in your business. Being visible in your communications to your current customers and being intentional and focused is key. Marketing and your brand needs to be developed from day one.

In this episode, you will learn the following:

1. Why getting the foundations right from the beginning help later down the track

2. What factors you need to think about

3. When to get help with your marketing

Resources:
Download my 5 Key Questions for Marketing Planning 

Chapter Summaries:
[00:00:06] - Marketing espresso is your marketing caffeine hit of the day on this episode of the Pod, it's about business owners and their employees.

[00:02:45] - When should marketing become a factor for your business? The answer is from the very beginning. You don't have to have a big budget in order to get some marketing help. Marketing is about being visible in your communications to your current customers. It's about being intentional and focused. Marketing and your brand needs to be developed from day one. He would love to talk to you on the podcast and he would love you to leave him a review. He'd love to hear from you if you have any questions or if you want him to talk about something.

Other episodes you'll enjoy:
Is Marketing Obsolete? 
I am not going to be in my marketing 
When should I outsource my marketing 

Connect with me:
Instagram @bec_chappell 
LinkedIn – Rebecca Chappell

This podcast has been produced and edited by Snappystreet Creative

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Connect with me: Instagram @bec_chappell
LinkedIn – Bec Chappell

This podcast has been produced and edited by Snappystreet Creative