In today's episode Debbie O'Connor, chats about building a brand with personality.
"Branding just has to be consistent. It's easier to build a following and build a brand when you're clear about who it's going to be."
Debbie is a brand strategist by profession and graphic designer by trade, author of a children’s book and active entrepreneur.
She is the founder of multi award winning creative studio White River Design (WRD) and the highly acclaimed Brand Personalties system. She recently launched Brand Magic - a platform to educate creatives in brand archetypes and empower them to create better businesses.
She is the branding expert on the Build My Brand 12 part series and the creator of online program Brand Magic® Masterclass. Debbie also set up and runs The Creative Fringe, Western Sydney’s most inspiring co-working space.
Debbie gets a kick out of empowering her clients through their branding and watching them grow their businesses. Debbie’s biggest bug bear is the word ‘can’t’ and lives by her ‘can do attitude’.
In this episode, you will learn the following:
1. How building a brand with personality can make it more relatable to customers.
2. How the right branding can attract the right type of customer to your business.
3. How to uncover the personality of your brand using a brand personality quiz.
[00:00:56] - Debbie O'Connor is a brand strategist by profession and a graphic designer by trade. She is the founder of multi award winning creative studio White River Design and the highly acclaimed Brand Personality System. Debbie also runs the creative fringe western sydney's most inspiring coworking space. Debbie always gives back to her community.
[00:03:16] - Debbie is talking about building a brand with personality. Carl Jung developed a system based on twelve archetypes. People can relate to these archetypes based on their personality traits. This humanizes the brands and makes them more relatable to their customers.
[00:06:19] - The personality of a brand is important when building a brand. Branding just has to be consistent. It's easier to build a following and build a brand when you're clear about who it's going to be. Branding is about attraction. It's about being that magnet and setting up the right tone and language and how you're going to do things. It makes the brand sound like it is consistently the same. It also attracts people to your business that you want to work with.
[00:14:46] - Brand personality quiz is a good place to start, but it's not a silver bullet. It takes about an hour to uncover the personality of the brand. Take your time and focus on how are you doing things rather than what do you do.
[00:19:18] - Debbie recommends doing the brand personality test for yourself and for your business. Debbie will pop the details for Debbie in the show notes and how you can do the test. Debbie is going to be back to chat again.
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