Tegan Purdon, a brand and marketing strategist, coaches purpose-driven businesses to create a content strategy and communications plan using three key components of consistency she asks the question... Why does marketing exist and how can businesses use it to increase profits?
"It's important to remember that every channel is different and it's okay to not be on every channel you create for your audience and the people you want to buy from you."
A lot of people are talking about the importance of "brand consistency" these days, but what they're usually referring to is just the surface-level stuff like a company's personality, values, and boundaries.
However, true brand consistency is much deeper than that. It's about creating a content strategy and communications plan that takes into account the different ways that people consume information and make decisions.
For example, Instagram is a great platform for showing off your brand personality, but if you're trying to reach a more professional audience, LinkedIn is probably a better bet. It's also important to remember that not every company needs to be present on every social media
In this episode, you will learn the following:
1. The importance of consistency in branding
2. The different channels available for marketing, and how to best utilize each one
3. The role of market research in marketing strategy
This is Tegan Purdon's story...
Tegan Purdon is a brand and marketing strategist that supports purpose-driven businesses to have a solid grasp of their brand and implement holistic, strategic marketing. Her aim is to reduce marketing fatigue by providing easy to implement marketing strategies that work for you and removes the ‘spaghetti at the wall’ approach when it comes to messaging and offerings.
She offers a variety of services including coaching, intensive workshops and consulting – all aimed at being budget-friendly for small businesses looking to grow.
You can find out more about Tegan on Instagram, Facebook or booking in a free discovery call.