Good marketing should include both an internal and external strategy for your business both of which are vital for success. Often business owners have the best intentions to either manage the marketing of their business themselves or get 'the receptionist to take care of it.
Now I am grateful for the second option as that is how I got my start. However in either situation give yourself the best opportunity to succeed by getting outside advice and help.
"It's important to get an outsider's perspective on your business to create a better business."
In this episode, you will learn:
1. The importance of marketing for businesses.
2. The benefits of an outsider perspective on businesses.
3. The ROI of marketing spend.
Resources:
Download my 5 Key Questions for Marketing Planning
Chapter Summaries:
[00:00:06] - Bec explains why you need help with your marketing. On marketing, espresso marketing is not just about external presence. It's about creating an internal culture within your business. It doesn't mean you have to outsource your marketing, but it does mean you can train someone internally to be doing your marketing for you. It's important to get an outsider perspective on your business to create a better business. Marketing spend always comes back with ROI. If you want to hire a consultant, talk to them about the case studies they've had and how they've helped people before.
Other episodes you'll enjoy:
When should marketing become a factor for my business?
Helpful Marketing vs Free Answers
Picking the one key thing that will help my business
Connect with me:
Instagram @bec_chappell
LinkedIn – Rebecca Chappell
This podcast has been produced and edited by Snappystreet Creative
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DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/
Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative