Marketing Espresso

How to raise your profile (without the cringe factor) with Erin Huckle

October 11, 2022 Bec Chappell Season 1 Episode 117
Marketing Espresso
How to raise your profile (without the cringe factor) with Erin Huckle
Show Notes

"PR gives you instant access to established audiences and the ability to collaborate with some amazing people."

Today on the show we have Erin Huckle talking all things building your profile (without the cringe factor)

In this episode, you will learn the following:

1. How to use PR to grow your career or business
2. The importance of having a strong personal profile
3. The power of effective storytelling


This is Erin Huckle's story...

Erin Huckle, the founder of Chuckle Communications, is in the business of raising the profiles of her clients through proactive PR, amazing award entries and compelling written content. She works with innovative, ethical and creative small businesses and leaders, to find their voices and tell their stories. Her focus is on helping clients connect with their ideal customers, by turning up where they hang out.

With almost 20 years' of experience in PR, Erin has worked across sectors including tourism, IT, major events, not-for-profits, tech and publishing. She still gets a huge buzz out of helping her clients get featured in the media, and she loves celebrating the awesomeness of her clients through the power of PR.  Based in Wollongong, Erin is a mum to three very busy boys, and in her spare time she loves any opportunity for a moment of peace, ideally with her head in a book.

Resources:
www.chucklecommunications.com.au 
https://www.instagram.com/chucklecommunications

Chapter Summaries:
[00:00:22] - Erin Huckle is the founder of chuckle Communications. She works with innovative, ethical and creative small business leaders to find their voices and tell their stories. Erin has almost 20 years of experience in PR. She's based in Wollongong and is a mum of three boys.

[00:02:09] - PR is about creating new ways to interact with your audience and building your profile. The most basic thing you need to do is to have a bio about yourself ready to go and it could be your LinkedIn profile or a separate 100 words about yourself. PR gives you instant access to established audiences and it looks to collaborate with some amazing people.  She recommends following and engaging with the people you would like to be featured by. She also recommends listening to the podcast and writing a pitch to help their audience ”i would get the go ahead just from a synopsis rather than writing the full article first even if you write the whole article you can repurpose that anyway” ”i think that's really great advice and yeah definitely something that I mean as you said.

[00:12:08] - This is great because from a marketing point of view, I'm always looking for content. I've got a few people at the moment starting from scratch, and they need content in the beginning. The most important thing is to have a brainstorming session with the potential client or the new client. Then someone like me will go away and look at the topics and potential media targets.

[00:14:26] - There is an opportunity to build a personal profile. If you want to grow your career or grow your business, LinkedIn works for people's profiles. People love stories, and everyone has potential to be a storyteller.

Connect with me:
Instagram @bec_chappell
LinkedIn – Rebecca Chappell

This podcast has been produced and edited by Snappystreet Creative

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Connect with me: Instagram @bec_chappell
LinkedIn – Bec Chappell

This podcast has been produced and edited by Snappystreet Creative