Marketing Espresso

Getting the customer experience right in 2023

November 10, 2022 Bec Chappell Season 1 Episode 126
Marketing Espresso
Getting the customer experience right in 2023
Show Notes

In this episode, we chat through the importance of customer experience in marketing with the idea that if you give your customers a great experience, we know from research they'll talk and refer you.

"Marketing should be the fun stuff. It should be the stuff they're like, oh, I can have fun with my brand. I can be cheeky. I can build what I want"

Here are the key takeaways:

1. Why customer experience is so important to marketing
2. How to make your customer experience stand out
3. How to map out your customer journey

Loved this episode? Subscribe + leave us a review and rating.

Connect with me: Instagram @bec_chappell
LinkedIn – Bec Chappell

If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative