In this episode, we chat through the importance of customer experience in marketing with the idea that if you give your customers a great experience, we know from research they'll talk and refer you.
"Marketing should be the fun stuff. It should be the stuff they're like, oh, I can have fun with my brand. I can be cheeky. I can build what I want"
Here are the key takeaways:
1. Why customer experience is so important to marketing
2. How to make your customer experience stand out
3. How to map out your customer journey
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