Marketing Espresso

Getting the customer experience right in 2023

November 10, 2022 Bec Chappell Season 1 Episode 126
Marketing Espresso
Getting the customer experience right in 2023
Show Notes

In this episode, we chat through the importance of customer experience in marketing with the idea that if you give your customers a great experience, we know from research they'll talk and refer you.

"Marketing should be the fun stuff. It should be the stuff they're like, oh, I can have fun with my brand. I can be cheeky. I can build what I want"

Here are the key takeaways:

1. Why customer experience is so important to marketing
2. How to make your customer experience stand out
3. How to map out your customer journey

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