Marketing Espresso

Starting an ecommerce business with Karyn Parkinson

November 08, 2022 Bec Chappell Season 1 Episode 125
Marketing Espresso
Starting an ecommerce business with Karyn Parkinson
Show Notes

Karyn Parkinson, ecommerce marketing specialist and director of Unstoppable Ecommerce, shares her expertise on how to start an ecommerce business, from choosing a platform to building a brand.

"I always say go all in, give it a red hot go because the cost of entry is also pretty small these days."

About Karyn:
Karyn is an eCommerce marketing specialist and director of Unstoppable eCommerce. She loves optimising websites to make more sales and driving traffic with engaging Facebook ad campaigns. Her passion is helping female eCommerce entrepreneurs to achieve financial independence for themselves and their families through a thriving online store.

In this episode, you will learn the following:
1. How easy it is to start an ecommerce business these days
2. The different types of ecommerce businesses that are out there
3. The importance of building a brand

Resources:
Website: https://unstoppableecomm.com/
Instagram: https://www.instagram.com/unstoppableecomm/

Chapter Summaries:
[00:00:07] - Karyn Parkinson is an ecommerce marketing specialist and director of Unstoppable Ecommerce. Her passion is helping female ecommerce entrepreneurs achieve financial independence for themselves and their families through a thriving online store. Karyn's details are going to be in the show. Notes.

[00:02:08] - Ecomarketingcom is a course on starting an ecommerce business. It's a platform that you can build your own website on. It costs $29 a month to have a shopify store. The barrier to entry for any comm store is so small now, you can jump on and be trading within minutes.

[00:08:11] - It would be so bad to do a whole episode on chocolate.

[00:08:21] - There is a huge opportunity there for social media marketing. Dave didn't know that. Karyn has given us so many little nuggets there, and I'm sure she'll be back for another episode. Thanks for having Dave and Karyn on this episode. Dave looks forward to it.

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