Marketing Espresso

How a book helps you leverage at least 12 months worth of marketing content

November 15, 2022 Bec Chappell Season 1 Episode 127
Marketing Espresso
How a book helps you leverage at least 12 months worth of marketing content
Show Notes

In this episode of Marketing Espresso, Kelly Irving, bestselling book coach, editor, and creator of the Expert Author Academy, shares how writing a book can help you leverage your ideas into marketing content for twelve months or more.

"The journey is the thing that uncovers the gold."

Kelly Irving is a best-selling book coach, editor, and creator of The Expert Author Academy – a global coaching platform and community that has launched hundreds of award-winning authors into the world. She nurtures authors to bring their biggest, best and most commercially viable ideas to market, via traditional, hybrid or self-publishing. Kelly’s unique Write Book Method helps connect dots and solve complex business messaging problems by empowering original, creative and renaissance spirits to share new solutions, offer new insights and produce work that enriches their lives as well as others.

In this episode, you will learn the following:

1. How writing a book can help you create marketing content and leverage it for 12 months or more
2. How the process of writing a book can help you develop your own thought leadership content
3. How writing a book can help you codify your thinking and put your stamp on your unique selling proposition

Resources:
Check out her free Book Screening Canvas to find and validate your most commercial book idea in just 15 minutes at www.kellyirving.com/canvas

CONNECT
Learn more at www.kellyirving.com and follow Kelly Irving on LinkedIn, and Instagram @goodcontentkel. 

Write your book next year, discover The Expert Author Academy for more www.kellyirving.com/author

Loved this episode? Leave us a review and rating.

Connect with me: Instagram @bec_chappell
LinkedIn – Bec Chappell

This podcast has been produced and edited by Snappystreet Creative