It is 100% a buzzword at the moment - Authenticity.
But it's a buzz word for a reason...
Marketing used to be all about making everything look desirable and perfect to attract the right clients, and look definitely for some brands and products this is still the case.
But there is a huge push to try and bring authenticity into business - especially service-based businesses!
We know people want to buy from people, so Today the wonderful Emily Osmond is back to talk to us about why it's important to be authentic in your marketing and how it just might help you connect with your audience!
Emily Osmond is a marketing mentor who helps entrepreneurs to build flexible, fulfilling and financially rewarding businesses.
She does this through her podcast, The Emily Osmond Show, which has listeners in more than 100 countries, her events, and her educational community, The Modern Marketing Collective, which has helped almost 1,000 entrepreneurs to grow an engaged audience, become known as the go-to in their niche, and create a business they love.
Emily has a Master of Communications Degree, is a new mum to her baby boy, and after growing up in England, she now lives in Melbourne, Australia.
Website: emilyosmond.com
Instagram: @emilyosmond
Facebook: @emilyclareosmond
Podcast: Apple Podcasts
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LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative