Marketing Espresso

Good old instant gratification - and why it is problematic for our customer journeys

February 08, 2024 Bec Chappell Season 1 Episode 249
Marketing Espresso
Good old instant gratification - and why it is problematic for our customer journeys
Show Notes

We live in a world now where we can literally get everything instantly.
And therefore we expect everything instantly.
And if you're a brand who doesn't deliver on this expectation, or set a new expectation unfortunately you may receive some backlash!
It's a problem for consumers and brands really... 
And in this episode I am going to explain why you have to take this constant need for 'instantness' into account when mapping out your customer journeys.

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